Curated OER
Ethos, Logos, and Pathos in Civil Rights Movement Speeches
Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...
Utah Education Network (UEN)
Classical Appeals and War Speeches
Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos.
Curated OER
Effective Persuasion: Developing Persuasive Arguments
Use research to strengthen a persuasive argument. Examples of ethos, logs, and pathos are presented, and learners discuss how using research can improve one's argument. Pair this presentation with an example persuasive piece to point out...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Advertising Analysis
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
K20 LEARN
Words Before Blows: Julius Caesar
Scholars examine how Brutus and Mark Antony employ ethos, pathos, and logos in their speeches to persuade the angry crowd in Act 3, scene 2 of William Shakespeare's tragedy, Julius Caesar. To set the stage, groups first identify the...
Curated OER
Analyzing Logos
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Persuasive Writing and Speaking
Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
Curated OER
Cultural Logo Design
Students create a logo design to express their own identity. In this logo design activity, students list ten words to describe who they are and choose two of them to use in a logo. Students draw images and choose various forms of...
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Dream of a Nation
Read, Watch, Write for Pathos, Logos and Ethos
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Using Logos and Mission Statements to Communicate Sustainable Forestry Information
Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, learners use the information to better understand visual representations...
K20 LEARN
Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince their...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Jen London
Julius Caesar Funeral Speech Essay Assignment
"Romans, countrymen, and lovers! Hear me for my cause." "Friends, Romans, countrymen, lend me your ears!" As part of a study of William Shakespeare's Julius Caesar, individuals as asked to compare the funeral speeches of Brutus and Mark...
Curated OER
Tools of Persuasion
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
Maryland Department of Education
The Concept of Diversity in World Literature Lesson 8: Nonfiction Close Reading
As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...
Curated OER
Prose Styles: Tough, Sweet, and Stuffy
Take a walk on the rhetorical side with this presentation, which discusses three styles of prose: tough (ethos), sweet (pathos), and stuffy (logos). The slide show provides thorough definitions and examples of each style, as well as...
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
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