Curated OER
How the Media Uses Polling Data in Presidential Election Coverage
Students research and analyze polling data in journalism. They discuss reasons that polling data is included in media coverage of presidential elections.
Curated OER
The Media is the Lesson
Students work as a member of a creative team and develop a media campaign for a client.
Curated OER
American Media: Addicted to Scandal?
Young scholars examine media coverage of George W. Bush's refusal to answer questions regarding past illegal drug usage in the 1999 campaign. They consider the role of rumor, scandal, audience and relevance in political media coverage.
Media Smarts
Unit Two: Celebrities and World Issues
Develop media smarts by considering the power of celebrity involvement in world issues. A look at the work of such celebrities as Angelina Jolie, Oprah, and Bono prepare learners to develop their own media campaign for a global...
Media Smarts
Challenging Hate Online
Looking at the different ways organizations disseminate their messages using digital media leads to developing a digital anti-hate media campaign. Although some of the resources reflect the Canadian developer, the links provide...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Curated OER
The Eye of the Beholder: A Media Literacy Activity
Students explore the impact the news media have on shaping perceptions and opinions in general and in their coverage of the presidential campaign.
Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
Curated OER
Media/Citizenship: Speed 3
Students examine data about the effects of speed in car accidents. They create their own media campaign about safety while driving. They share their ideas with the class.
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Thinking like a Citizen
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
Annenberg Foundation
Student Voices
Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including...
Curated OER
ASTHMA POSTER CAMPAIGN
Students examine the condition, triggers, and ways to cope with asthma, compare their previous knowledge of asthma with new information presented in an educational video, and use information about asthma to the creation of an asthma...
Curated OER
Is Seeing Believing...Or Decieving
Seventh graders investigate media protrayal of railroad trespassing incidents. They write a legal action letter against one of the media companies.
Curated OER
Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Individuality vs. Conformity
Spark an animated debate in your class! Young adults consider some of the fads or trends that are prevalent at their school, as well as their own level of participation in them. Just how much of a role does popular culture play in their...
Maryland Department of Education
The Concept of Identity Lesson 8: Propaganda in Visual Media
Visual and print propaganda are featured in a instructional activity that asks readers of A Separate Peace to examine the techniques used in propaganda from World War I, World War II, presidential elections, and in the novel.
Curated OER
African Americans in World War II: Staging a Double V Campaign in the Classroom
The feelings and attitudes of African-Americans during World War II are examined by high schoolers. After watching various clips from "The War," they answer comprehension questions for each section. In groups, they create their own...
Curated OER
Lights, Camera, Campaign
Students employ their technology skills to produce campaign commercials. In this political campaign lesson, students discover the appropriate uses of video cameras and create fictitious campaign commercials.
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Curated OER
Do Presidential Candidates Need to Be Good Debaters?
Blogs can be a good way for learners to engage in writing, critical thinking, and social media in a formal way. The New York Times has provided learners age 13-18 with an article, background information, and several prompts to get them...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...