In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...

In this online interactive reading comprehension worksheet, students respond to 12 multiple choice questions about The Education of Henry Adams. Students may submit their answers to be scored.

High schoolers need to be prepared to enter the job market during or after high school. Here are six preparational activities geared at getting those kids ready to enter the job market. They conduct research on various jobs, learn...

Middle school years can be tough. An educator's guide for the works of Lynda Mullaly Hunt introduces readers to two texts that discuss the struggles pre-teens face during middle school. Chapter-by-chapter questions and activities for two...

What would it be like to sell your eggs to a couple who can't have children on their own? Could you even imagine it? As most of us have never been in this position, this descriptive essay is really quite interesting. The reading itself...

Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...

Students demonstrate critical thinking skill when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.

Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.

Over ten weeks, 8th graders refine their visions of future careers, develop skills needed to write resumes and business letters, and learn to make a strong impression at interviews. Three specific activities are included, but mostly the...

Students examine careers in marketing and prepare "personal portfolios" containing their research. Using the Eureka program, they complete assignment sheets and select careers to research. Students include in their portfolios information...

Students share their opinions about a story about a sudden decline in China's stock markets. After reading an article, they identify the global impact of China's falling stock markets. They create a cause and effect map about the fall...

Students define and give examples of importing and exporting, then analyze the role of importing and exporting on employment. They outline the basic procedures for exporting in an international market. Finally, students utilize...

What is a media baby? Discuss at what age children should be exposed to electronic media. After reading an article, they identify the types of media products for infants and toddlers. Learners will predict the effects of media on the...

Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...

Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language...

High schoolers examine the difference between a communist and a free-market economy. They discuss challenges occurring in Macedonia and explain the mood of its people.

The story of "Once Upon a Dime" starts like any other fairy tale, but it quickly becomes a story about the value of money and the economic system commonly used before it. Presented as a cartoon, the resource consists of dialogue between...

Does a ban on vending machines infringe on student rights, or do school officials have an obligation to monitor foods sold on school grounds? Your class members will explore the educational, health, and financial issues related to...

Students evaluate reasons why someone would attend their school and create a marketing campaign to attract students. In this school welcome instructional activity, students analyze the marketing process and survey public sectors about...

Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...

Students examine the basic concepts of advertising.  In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...