Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Action, Please!
Young scholars create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Young scholars wrap the lesson up by writing newspaper articles, creating public service...
Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Curated OER
Advertising and Emotions
In this advertising learning exercise, students are given an emotion or feeling then asked to fill in a chart based on advertising strategies.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
The Pythagorean Theorem and Classifying Triangles
Through the examination of the relationship between the lengths of the sides of a triangles students will learn the classification of triangles (acute, right, or obtuse).
Annenberg Foundation
The Progressives
The Progressive Era brought about a word that often leads to turmoil—change! Learners research the late 1800s in American history to uncover societal issues gripping the nation back in the day. The 15th lesson of a 22-part series...
Curated OER
Understanding "Me", the Product
Learners examine ways to market themselves. In this career skills instructional activity students analyze different advertisements, complete a worksheet and answer questions.
Curated OER
Coca -- Cola Unveils New Global Ad Strategy
In this English activity, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
Curated OER
Making Minerals Marketable Data Sheet
In this minerals worksheet, students investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.
Curated OER
The Coffee and Conservation Connection
Learners explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
Curated OER
Geometric Sequences and Series
Learners find common ratios of geometric sequences on a spreadsheet. Using this data, they create scatter plots of the sequences to determine how each curve is related to the value of the common ratio. They will consider whether series...
Curated OER
THE TRAVELS OF BABAR: An Adventure in Scale:Saving the Elephants and Other Endangered Animals
Students comprehend the concept and causes of extinction and endangerment. They identify extinct and endangered animals. Students coordinate a plan to help endangered animals through a poster and letter writing campaign.
Curated OER
Population Demographics
Students pretend they are entrepreneurs to help create a positive mentality. In this entrepreneurship lesson students complete several activities to see how to market and advertise to a certain age group.
Curated OER
Advertising
Learners listen to a guest speaker about the different types of advertising. Using research materials, they discover the laws about copyrighting material. They visit foreign websites to view their advertising and discuss how it is...
Curated OER
Ads Are Everywhere
In this advertisements instructional activity, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This instructional activity directs students to read an article not provided here.
Curated OER
Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Indiana Department of Education
The Represented World: Communication—Packaging
Challenge your classes to design and market a new product. Collaborative groups use geometry skills to create packaging for their products. Finally, they plan a marketing strategy to present to a marketing specialist.
Curated OER
Past Simple & Past Continuous
What is the difference between the simple past tense and the past continuous? Help your pupils master these tenses with the information and six grammar exercises included here.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Texas Instruments
Classifying Functions
Learners explore linear, quadratic, and exponential functions in this activity that makes use of TI Navigator and TI Plus calculators. Using the technology, learners compare and contrast the three types of functions given in...
Curated OER
Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...