Delegation of the European Union to the United States
The Single Market and Free Trade
What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.
Lincoln Public Schools
Cereal Box Project
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Curated OER
Logo Design
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
Discovery Education
Market Research and Design: The Headphone Challenge
Watch augmented reality bring classrooms to life. Scholars work in groups to design, build, and market a new pair of headphones meant for children under three. They use an augmented reality app to show their headphones in action as they...
Curated OER
Entrepreneurship: Creating Products and Systems That Meet the Needs of Your Clients
There is no better way to learn about a subject than with a hands on project. Middle schoolers design and create a product that meets the needs of fictitious clients. They view a PowerPoint, consider how the Western marketing style is...
Curated OER
Marketing Occupations
Students identify and explain the variables effecting supply and demand in the marketing industry. Then they define the terms supply and demand and graph supply and demand curves on a standard grid. Students also formulate what happens...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Carolina K-12
Practice Test of Economics
From scarcity and supply and demand to entrepreneurship and the stock market, here you'll find a multiple-choice assessment that includes 34 questions covering all the major concepts of a traditional economics course.Â
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
Savers & Borrowers: Financial Markets in the United States
Investigate the current financial market and have your class explore savings, borrowing, financial markets, mutual funds, and the stock market. This four-part lesson is designed to help students become knowledgeable and informed consumers.
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Consumerism Scavenger Hunt
In this social studies activity, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
Utah Education Network (UEN)
Marketing a Breakfast Cereal
Your class will pretend that they just got hired as marketing consultants for a cereal company. They have the task of designing, marketing, and promoting a new healthy cereal to a target population. They must take pricing, market...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Product Portfolio Analysis
Students apply their knowledge and understanding of the product life cycle and the Boston Matrix to a particular product. They explain the development process of products and to dispel the notion that products just appear.
Curated OER
Oil Market Basics
Students explore the global oil market through a web-quest. In this oil market lesson, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
Curated OER
The Marketing Mix
Young scholars examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
Curated OER
Marketing in the Travel and Tourism Industry
Students identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
Curated OER
Market Research Methods in Travel and Tourism
Students examine the need for market research. For this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
Curated OER
Container Design
Students observe packaged products on display. Teacher encourages discussions related to design, line, color, subject and elements related to the "American Dream", such as money, love, happiness, employment, and environment. Student...
Curated OER
Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
Curated OER
DTP: Redesigning a Product Package
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...