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58 reviewed resources for market research techniques

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How Computers Work: What Makes a Computer, a Computer? Video
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How Computers Work: What Makes a Computer,...
Thomas Jefferson - Author of The Declaration of Indepence & 3rd U.S. President | Mini Bio | BIO Video
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Other Resource Types ( 58 )
Lesson Planet

Marketing Research Projects

For Teachers 11th - 12th
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Lesson Planet

The Rise of Railroads: Illinois

For Teachers 4th Standards
Railways not only cross the US, but they are also intertwined with the history of America. Using a timeline format, individuals explore the connections between major events in American history—such as the Civil War—and the rise of the...
Lesson Planet

Ready, Set, Save on Solar Energy Technology!

For Teachers 9th - 12th Standards
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Lesson Planet

Development of a Nutritional Snack

For Teachers 9th - 12th
High schoolers develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information,...
Lesson Planet

Youth Exposure to Advertising and E-Cigarette Use

For Teachers 6th - 12th Standards
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
Lesson Planet

FACS:Puppet Factory (Mktg)

For Teachers 10th - 12th
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
Lesson Planet

Talking about Advertising

For Teachers 6th - 8th
Young scholars examine tools and techniques of advertising. For this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Young scholars are presented with situations and must design and advertisement...
4:47
Lesson Planet

How Do Focus Groups Work?

For Students 11th - Higher Ed Standards
Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...
Lesson Planet

Teaching Marketing Through Auctions

For Teachers 9th - 12th
Students review market research and discuss how a company determines its products. In groups, they conduct surveys to determine which products would bring the most money in a mock auction in their classroom. The groups market a product...
1 In 1 Collection
Lesson Planet

Ad Creation

For Teachers 5th - 6th Standards
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Lesson Planet

Jones Soda Project - Photography as a Vehicle (For Marketing)

For Teachers 9th - Higher Ed
Students create a marketing campaign using digital photographs. In this digital marketing lesson, students perform online research to determine the attitude that a soda company is attempting to portray with its marketing. They take...
Lesson Planet

Media Awareness: the Basics of Advertising

For Teachers 7th - 12th
Students explore marketing techniques. In this media awareness instructional activity, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for...
Lesson Planet

Puppet Factory

For Teachers 9th - 10th
Students participate in a market research survey either verbally or written and then tally the results on a worksheet. They examine marketing strategies while producing a hand-sewn puppet. They identify the four P's (product,...
Lesson Planet

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Lesson Planet

The Stock Market Game

For Teachers 5th - 9th
Learners explore the stock market. They choose a company and research the company's financial report. Students select 4-10 stocks and become an advocate for one stock. Using spreadsheet software, learners compare stocks. They analyze...
10:19
Lesson Planet

Home Video

For Students 8th - 12th Standards
Home movies have come a long way from projecting 8mm film onto a wrinkled sheet on the living room wall. Learn about the ways home movie technology has evolved alongside the film industry with a video that covers techniques such as the...
1 In 1 Collection
Lesson Planet

Take this Job and Love It!

For Teachers 10th - 12th
High schoolers need to be prepared to enter the job market during or after high school. Here are six preparational activities geared at getting those kids ready to enter the job market. They conduct research on various jobs, learn about...
Lesson Planet

Understanding the Influence of the Media

For Teachers 7th - 9th Standards
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Lesson Planet

Japan: Farmers Face Global Competition

For Teachers 10th - 12th
Students examine the history of Japanese farming and current international farming issues. They conduct Internet research, create a chart to illustrate the history of farm products in Japan, and simulate a WTO meeting.
1 In 1 Collection
Lesson Planet

Build Your Dream Science Lab

For Teachers 6th - 8th Standards
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
Lesson Planet

The Xmas Factor

For Teachers 6th - 10th
Students examine the mass marketing of Christmas. In this gift giving lesson, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.
Lesson Planet

The Rise of Railroads: California

For Teachers 4th Standards
Railways are an integral part of the history of California. Using a timeline format, class members connect major historical events to the rise of the railroads and their impact on the state. Activities include a mix of independent and...
Lesson Planet

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Lesson Planet

Successful Investor Project Overview

For Teachers 11th - 12th
Shark tank, beware! Here come high school senior entrepreneurs, with a complete business plan, ready to present their product, as well as their marketing and advertising ideas. Everything you need to launch these next generation tycoons...
Lesson Planet

Ad Creation from Admongo.gov

For Teachers 5th - 6th
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Lesson Planet

Odyssey of the Mind Curriculum Activity: HEALTHY HUMOR

For Teachers 4th - 6th Standards
This lesson is hilarious! To understand how to investigate a topic, collect data, and evaluate the results, learners research the effects of laughter on health. Each group is assigned a research task, which they will turn into...
Lesson Planet

Telling My Story

For Teachers 12th Standards
Entrance essays are the ultimate sales pitch! Show your seniors how to market themselves in the first of six college and career readiness lesson plans. Pupils discover the do's and don'ts of writing personal statements through research,...
Lesson Planet

Invasive Species

For Teachers 7th Standards
Aliens aren't the only things that could invade Earth. In fact, there may be an invasive organism right in your backyard! In the activity, middle school learners explore invasive species by studying their impacts on ecosystems and...
Lesson Planet

Economics

For Teachers 5th
Fifth graders research techniques that could possibly help them in the future to make effective economic and career decisions. They explore how consumers use goods and services to satisfy economic wants and needs. Dealing with the...
1 In 1 Collection
Lesson Planet

Media Literacy

For Teachers 4th - 9th Standards
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
Lesson Planet

Smoking: The Truth Unfiltered

For Teachers 6th - 12th
Students view a PSB "In the Mix" documentary about smoking and tobacco abuse prevention. They discuss the video, identify the physical risks and effects of smoking and analyze smoking advertisements for marketing techniques.
Lesson Planet

Practical Marketing Skills in Travel and Tourism 2

For Teachers Higher Ed
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
Lesson Planet

Mass Production

For Teachers 6th
Sixth graders work together as a class to become a company that has the job of researching, designing, manufacturing, and marketing a useful product. Student transfer plans of final design into a CAD drawing and mass produce the...
Lesson Planet

The Life And Times Of The Apple

For Teachers K - 5th
Students engage in a study about the biology of apples that includes growth and reproduction. They conduct research using a variety of resources. Students write a description of an apple brought to class by answering several questions....
Lesson Planet

Do we Really Need Wild Nature

For Teachers 9th - 12th
Students research challenges with which modern biotechnology confronts wild nature. Students collect articles that relate to biotechnology and the environment. Students prepare a collaborative answer to the question, "Do we really need...
Lesson Planet

RISKY BUSINESS--OR NOT!

For Teachers 7th - 12th
Students learn about the importance and risk that stocks carry within a business. In this financial management lesson plan, students use role play and case scenario situations to decide what stocks are best for given companies. Based on...
Lesson Planet

Oral Presentation (Speeches)

For Teachers 9th - Higher Ed
Students research, prepare, write, and give an oral presentation on a topic related to marketing given instruction and the proper tools. They also identify the skills needed to effectively create visual aids as an asset to their job and...
Lesson Planet

Emerging Agricultural Technologies

For Teachers 12th
Twelfth graders examine agriculture technology and how it can help to improve or change society.  In this agriculture and technology lesson students choose a topic to research and present a proposal to the class.
Lesson Planet

Publish a Historical Catalog

For Teachers 9th - 12th
Students conduct research and publish a catalog consisting of items from the early 1900's. They select a market of items from the early 1900's and explore a variety of websites. Using their research information they write and publish a...
Lesson Planet

Food Preservation

For Teachers 3rd - 5th
Students research the most common methods of food preservation. They conduct experiments to observe food spoilage and compare types of preservation. They identify hygienic food handling procedures.
Lesson Planet

Prescriptions for Disaster?

For Teachers 6th - 12th
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
Lesson Planet

Advertising and Consumerism of the 1920's

For Teachers 11th
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
Lesson Planet

Self-Sufficiency and the Community

For Teachers 3rd - 5th
Students read "The Oxcart Man" by Donald Hall and discuss the individualism and self-sufficiency presented in the story. They research the program Habitat for Humanity and consider how it requires the recipients to work together with...
Lesson Planet

Agriculture Careers

For Teachers 7th - 8th
Students study the careers available in the agricultural field. In this agriculture field lesson, students study the jobs required to getting a food product into someone's kitchen. Students select an agriculture career from a list and...
Lesson Planet

Toddler's Delight

For Teachers 4th - 5th
Students are challenged to design a toy or something that can attach to a toddler's car seat to help distract them during long car trips. Students research toddler toys prior to beginning the design process in order to determine the...
Lesson Planet

Campaigners Against Inhalants

For Teachers 6th - 8th
Students develop a school-wide marketing campaign to promote the message of not using inhalants. They view examples of marketing techniques, conduct Internet research, and in small groups create and present a marketing campaign.
Lesson Planet

Industrial Agriculture

For Teachers 7th - 12th
Students write about the benefits that industrial agriculture has had on growing crops. In this industrial agriculture lesson plan, students research how technology has impacted the processing speed of growing food.
Lesson Planet

Product Design and Production in the Global Economy

For Teachers 11th
Eleventh graders explore the design, manufacture and consumption of personal audio devices and cellular products. They examine the related issues, choices, and consequences in the global economy for such purchases. They research...
Lesson Planet

From Rags to (Paper) Riches: Explore Colonial Papermaking

For Teachers 4th - 6th
Young scholars explore Colonial papermaking.  In this Colonial America U.S. history lesson, students analyze two poems written in the 1690s about the Rittenhouse paper mill to learn about papermaking.  Young scholars produce their own...
Lesson Planet

Defining Agriculture and Natural Resources

For Teachers 7th - 9th
Students define agricultural using concept maps. In this agriculture lesson, students use concept maps to determine the ideas that are related to agriculture such as farming, food, flowers, and forestry before defining the word...
Lesson Planet

Genetically Modified Food (GMF)

For Teachers 9th - 12th
Explore genetically modified foods through various experiments. In this biology lesson, students discuss the safety issues related to GMF's. They conduct a PCR analysis to identify the presence of genetic modification.
Lesson Planet

Cows on Parade

For Teachers 3rd - 5th
Students use assorted drawing materials and sheets from a cow shaped pad to create a unique, bright, colorful cows.
Lesson Planet

Flowing From Here to There

For Teachers 6th
Sixth graders discover how humans modify their environment. They work together to design their own simple machine to transport materials. They record observations and suggest modifications.
Lesson Planet

Behind the Ad: The Process of Producing a Political Commerical

For Teachers 9th - 12th
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Lesson Planet

Emerging Agricultural Technologies

For Teachers 12th
Twelfth graders investigate innovative agricultural technologies and their potential effects on society. Both natural and artificial ecosystems and the effects technology has had on them is taught.
Lesson Planet

Drinking - Lesson for the College EFL Classroom

For Teachers Higher Ed
Students use deductive reasoning to discover rules associated with past simple construction. They utilize past simple tense to focus on empathy and dialogical reasoning in an oral fluency exercise based on a discussion/role play of...
Lesson Planet

Green School Project

For Teachers 10th
Tenth graders conduct an investigation of school buildings in order to find out if they comply with environmental standard guidelines. If buildings do not comply they suggest design alternatives that could be used to modify the structures.
Lesson Planet

My Farm Web

For Teachers K - 3rd
Students examine the role of agriculture in everyday life. In this agriculture lesson, students read books such as Harvest Year and identify products which from from the farm. Students fill in a word web using the knowledge they gained...