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58 reviewed resources for market research techniques

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Other Resource Types ( 58 )
Lesson Planet

Marketing Research Projects

For Teachers 11th - 12th
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Lesson Planet

The Rise of Railroads: Illinois

For Teachers 4th Standards
Railways not only cross the US, but they are also intertwined with the history of America. Using a timeline format, individuals explore the connections between major events in American history—such as the Civil War—and the rise of the...
Lesson Planet

Ready, Set, Save on Solar Energy Technology!

For Teachers 9th - 12th Standards
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Lesson Planet

Development of a Nutritional Snack

For Teachers 9th - 12th
Students develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information, developing...
Lesson Planet

Youth Exposure to Advertising and E-Cigarette Use

For Teachers 6th - 12th Standards
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
Lesson Planet

FACS:Puppet Factory (Mktg)

For Teachers 10th - 12th
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
Lesson Planet

Talking about Advertising

For Teachers 6th - 8th
Young scholars examine tools and techniques of advertising. For this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Young scholars are presented with situations and must design and advertisement...
4:47
Lesson Planet

How Do Focus Groups Work?

For Students 11th - Higher Ed Standards
Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...
Lesson Planet

Teaching Marketing Through Auctions

For Teachers 9th - 12th
Students review market research and discuss how a company determines its products. In groups, they conduct surveys to determine which products would bring the most money in a mock auction in their classroom. The groups market a product...
1 In 1 Collection
Lesson Planet

Ad Creation

For Teachers 5th - 6th Standards
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Lesson Planet

Jones Soda Project - Photography as a Vehicle (For Marketing)

For Teachers 9th - Higher Ed
Students create a marketing campaign using digital photographs. In this digital marketing lesson, students perform online research to determine the attitude that a soda company is attempting to portray with its marketing. They take...
Lesson Planet

Media Awareness: the Basics of Advertising

For Teachers 7th - 12th
Students explore marketing techniques. In this media awareness instructional activity, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for...
Lesson Planet

Puppet Factory

For Teachers 9th - 10th
Students participate in a market research survey either verbally or written and then tally the results on a worksheet. They examine marketing strategies while producing a hand-sewn puppet. They identify the four P's (product,...
Lesson Planet

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Lesson Planet

The Stock Market Game

For Teachers 5th - 9th
Learners explore the stock market. They choose a company and research the company's financial report. Students select 4-10 stocks and become an advocate for one stock. Using spreadsheet software, learners compare stocks. They analyze...
10:19
Lesson Planet

Home Video

For Students 8th - 12th Standards
Home movies have come a long way from projecting 8mm film onto a wrinkled sheet on the living room wall. Learn about the ways home movie technology has evolved alongside the film industry with a video that covers techniques such as the...
1 In 1 Collection
Lesson Planet

Take this Job and Love It!

For Teachers 10th - 12th
High schoolers need to be prepared to enter the job market during or after high school. Here are six preparational activities geared at getting those kids ready to enter the job market. They conduct research on various jobs, learn about...
Lesson Planet

Understanding the Influence of the Media

For Teachers 7th - 9th Standards
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Lesson Planet

Japan: Farmers Face Global Competition

For Teachers 10th - 12th
Students examine the history of Japanese farming and current international farming issues. They conduct Internet research, create a chart to illustrate the history of farm products in Japan, and simulate a WTO meeting.
1 In 1 Collection
Lesson Planet

Build Your Dream Science Lab

For Teachers 6th - 8th Standards
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
Lesson Planet

The Xmas Factor

For Teachers 6th - 10th
Students examine the mass marketing of Christmas. In this gift giving lesson, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.
Lesson Planet

The Rise of Railroads: California

For Teachers 4th Standards
Railways are an integral part of the history of California. Using a timeline format, class members connect major historical events to the rise of the railroads and their impact on the state. Activities include a mix of independent and...
Lesson Planet

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Lesson Planet

Successful Investor Project Overview

For Teachers 11th - 12th
Shark tank, beware! Here come high school senior entrepreneurs, with a complete business plan, ready to present their product, as well as their marketing and advertising ideas. Everything you need to launch these next generation tycoons...