British Council
A New Logo for the World Wildlife Fund
Where does the money go? Learners take a look at the logo for the World Wildlife Fund and discuss characteristics of the panda in the logo. Scholars learn that cute, fuzzy endangered animals often receive the most donations. They keep...
K20 LEARN
Words Before Blows: Julius Caesar
Scholars examine how Brutus and Mark Antony employ ethos, pathos, and logos in their speeches to persuade the angry crowd in Act 3, scene 2 of William Shakespeare's tragedy, Julius Caesar. To set the stage, groups first identify the...
Dream of a Nation
Read, Watch, Write for Pathos, Logos and Ethos
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Utah Education Network (UEN)
Classical Appeals and War Speeches
Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a activity that focuses on the history and ubiquity of the Super...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Using Logos and Mission Statements to Communicate Sustainable Forestry Information
Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, learners use the information to better understand visual representations...
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
K20 LEARN
Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince...
Fluence Learning
Writing an Argument: Persuasive Speeches to Students
Powerful orators make their messages compelling with a combination of factors. Learn how to be an inspirational speaker with a reading assessment activity that presents a list of persuasive speaking techniques, as well as two...
Newspaper Association of America
Power Pack: Lessons in Civics, Math, and Fine Arts
Newspaper in Education (NIE) Week honors the contributions of the newspaper and is celebrated in the resource within a civics, mathematics, and fine arts setting. The resource represents every grade from 3rd to 12th with questions...
Curated OER
Me and My Logo
Young scholars design their own emblem. In this introduction lesson, students get to know one another by designing an emblem that combines symbols that represent themselves. They express themselves to their classmates.
Curated OER
Language Arts: The Three Appeals
Students are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
Curated OER
Create a Commercial
Learners apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...
Curated OER
All About My School
Students construct a website with several links to pages they create. The site weaves logo titles, photos, animation, and textured backgrounds created and edited in PhotoShop into pages created using Dreamweaver software. The project...
Curated OER
Learn the Days of the Week
In this days of the week worksheet, students learn the sequence of the days of the week by completing 6 word problems. Students write the correct day of the week to answer each question. Example: Four days after Friday is ___.
Scholastic
A Reading Guide to A Wrinkle in Time
Accompany a reading of Madeleine L'Engle's classic tale, A Wrinkle in Time, with a detailed guide equipped with 15 informative and useful chapters. Scholars discover who the author is, why she wrote the book, and crucial story elements...
Maryland Department of Education
The Concept of Diversity in World Literature Lesson 8: Nonfiction Close Reading
As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...
Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Curated OER
What's In a Name?
Introduce your language arts class to connotation, denotation, and diction. Middle schoolers identify and differentiate between the connotative and denotative meanings of words by analyzing the fictitious sports team names....
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Advertising
Young scholars complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Young scholars see how many...
Curated OER
Design a Business Card
Students examine business cards, noting the essential components. They design cards for a fictitious restaurant. They include names, addresses, and graphics on the cards.
Curated OER
Logos
Students create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...