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Weaving Technology into Thematic Units
Eighth graders are taught to give an understanding of an author's time period and life.
Teachers support the writing process and research techniques with technology and research books. Alternative assessment is used for evaluation.
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The Best Birthday Present Ever
Learners view a PBS "In the Mix" video about smoking and identify cigarette ingredients, the physical effects of smoking and techniques used in tobacco advertising. They compose a letter persuading someone to quit smoking.
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Mr.Bubble's News
Second graders use a double bubble thinking map to compare newspapers and magazines. They browse through magazines and newspapers to identify characteristics of each type of text and find 5 features for each type of text. They share...
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You'd Better Shop Around
Students compare and contrast the prices of various food items at different grocery stores using newspaper advertisements. Students discuss the benefits and drawbacks of shopping around for items that fit within their monthly budget.
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Asking for Help
Learners consider calls for help. In this personal health lesson, students design advertisements meant to motivate reluctant people who need help to go ahead and ask for it.
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Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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WWI Propaganda
Young scholars research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
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Boomtime
Pupils view a short film about the rise of prosperity after World War II. They examine the role of status symbols and owning vehicles. They compare and contrast advertisements from the 1950's with those from the 1990's.
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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What Would it Cost You Today?
Students explore inflation and the role played by advertising and marketing over the years. In this financial literacy lesson, students complete worksheets, do Internet research, and create an excel spreadsheet comparing prices from...
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Advertising and Consumerism of the 1920's
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
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The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising instructional activity, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives...
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Ad Targeting and Techniques
Young scholars explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Young...
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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Grocery Store Problem Solving
Young scholars use multiple math skills to complete grocery story problems. In this grocery math lesson, students study grocery ads to learn about the cost of foods. Young scholars investigate food types and the costs of processed versus...
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What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
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Environmental Issues in the Polar Regions
Pupils list environmental problems they are familiar with and check the ones they think affect the polar regions, and they research and answer questions about environmental issues affecting the polar regions. Students discuss their...
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The Family That Endured An Historical View of African-American Families As Seen Through American Literature and Art
Students identify racial stereotypes in advertisements from the past and survey their sources and implications. They compare advertisements from the past with those of today using similar approaches and create an original advertisement...
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Human Sexuality Unit
Eighth graders determine how mass media influences human sexuality by looking at advertisements for their sexual content and how the ads affect their decision making. After evaluating the advertisements in a PowerPoint presentation they...
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Figurative Language
Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...
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Cowboy Tourism
Students disucss the role the tourist industry played in popular perceptions of cowboys and Indians. They discuss the image of cowboys, as it is presented in fashion and contemporary advertisements. Students read about a town in Montana...
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A Comparison of Indentured Servants and Slaves
Sixth graders examine and compare the lives of slaves and indentured servants using primary sources and the historical fiction books, "Molly Bannaky and Barefoot." They analyze and compare advertisements for runaway slaves. Students...
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The Media
High schoolers identify various forms of media used in a political campaign and compare the different formats as vehicles for distributing political messages. They analyze the effectiveness of candidate's uses of different media.