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Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Curated OER
Key Ingredients: America by Food
Students participate in a series of activities to explore the types of food Americans eat, how food choices differ in various parts of the country, and how the availability of various foods has changed over time.
Curated OER
Key Ingredients: America By Food
In this set of five lessons, students analyze the important of food traditions, identity, and history. Students analyze how food traditions contribute to family identity, investigate family food traditions through interviews, and compare...
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Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Curated OER
Food Advertising Tricks
Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
ProCon
Prescription Drug Ads
Bayer Pharmaceuticals sold heroin as a cough medicine in the 1900s ... who knew? Scholars discover this, and other interesting facts, when they use the resource to prepare for a class discussion or debate. They browse videos, readers'...
Curated OER
Ad Creation
Learners create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Learners write an ad for a cereal.
Curated OER
Marketing to Teens: Introduction
An introductory instructional activity shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the...
Curated OER
Life Skills - Advertising Tricks - Learning About Food Advertisements
In this advertising instructional activity, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character...
Curated OER
Ad Targeting and Techniques
Pupils explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Pupils also...
Curated OER
Where Does Our Food Come From?
Fourth graders identify the state or country that a food product came from and locate it on a map. They identify products that are grown in Hawaii and the factors important in the location of economic activities.
Curated OER
Community Gardens and Propaganda Posters
Learners research community gardens. For this community garden lesson, students discover the history of community gardens and assess the benefits of locally grown food. Learners create propaganda posters aimed at inviting...
Curated OER
Your Food Dollar (and Cents)
Students examine where their food dollars go while recognizing coins and making change. They identify their favorite foods, receive one dollar, and take away amounts for each person involved in the production of their food dollar.
Curated OER
Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Curated OER
Grocery Store
Students explore food and grocery stores. In this lesson on foods, students are introduced to the food pyramid and healthy eating through a variety of center activities. Students have to opportunity to role-play working at a grocery store.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
How Do You Choose Snacks and Other Foods?
Students discuss peer pressure pertaining to healthy eating decisions. In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations. Students complete the...
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Sweet-Talkers
Students investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing geared toward children.
Curated OER
No Food, No Money, No Job: What to Do?
Students explore the concept of philanthropy. In this service learning instructional activity, students research the Civilian Conservation Corps and create an advertisement that might have promoted it.
Curated OER
Grocery Store Problem Solving
Students use multiple math skills to complete grocery story problems. In this grocery math lesson, students study grocery ads to learn about the cost of foods. Students investigate food types and the costs of processed versus raw foods....
Curated OER
Advertising's Hidden Messages
Students explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
Curated OER
Through Our Eyes
After reading Sandra Cisneros’ novel The House on Mango Street, class members design a canned food drive, create advertisements for the drive, and use digital cameras to document the entire process. In addition, pupils journal their...
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Economics Budget Project
Your class members will have the opportunity to practice the valuable skill of constructing a personal budget using real-world resources, such as a car advertisement and grocery list. They will take into consideration monthly and yearly...
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