Lesson Plan
The Imagination Factory

Design a Postage Stamp for Black History Month

For Teachers 1st - 6th
Learners create a postage stamp for Black History Month. In this U.S. History lesson, students discuss the contributions of African-Americans and design a postage stamp to celebrate their impact.
Lesson Plan
Media Smarts

Packaging Tricks

For Teachers Pre-K - 6th Standards
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods. 
Unit Plan
Curated OER

Understanding the Influence of the Media

For Teachers 7th - 9th Standards
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson plan inspires class members...
Lesson Plan
Curated OER

Poster Design For Peace

For Teachers 6th - 12th
Students examine the elements and principles of design. They design and create posters to promote world peace.
Lesson Plan
Curated OER

Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Lesson Plan
Curated OER

Print Advertising: Past and Present

For Teachers 12th
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Lesson Plan
Curated OER

Persuasive Advertisement For A Novel

For Teachers 6th
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
Lesson Plan
Curated OER

Advertising

For Teachers 7th - Higher Ed
Learners complete a product analysis as a study of advertising. In this advertising instructional activity, students discuss advertising by putting up 10 product logos with the name of the products taken out. Learners see how many...
Lesson Plan
Curated OER

The Family That Endured An Historical View of African-American Families As Seen Through American Literature and Art

For Teachers 4th - 6th
Learners identify racial stereotypes in advertisements from the past and survey their sources and implications. They compare advertisements from the past with those of today using similar approaches and create an original advertisement...
Lesson Plan
Curated OER

The "Ad" Survey-What Makes a Print Ad Convincing?

For Teachers 7th - 10th
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Lesson Plan
Curated OER

Hold On to Your Hats

For Teachers K - 5th
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
Lesson Plan
Curated OER

Got Character?

For Teachers 9th - 12th
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Unit Plan
American Institute of Architects

Architecture: It's Elementary!—Fifth Grade

For Teachers 4th - 8th Standards
Young citizens construct an understanding of urban planning in this cross-curricular unit. Covering every aspect of city development from the political, economic, and social influences to sustainable building practices, this...
Lesson Plan
Scholastic

Choose Your Words Wisely (Grades 9-12)

For Teachers 9th - 12th Standards
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Lesson Plan
Kenan Fellows

How Do Chemists Measure?

For Teachers 9th - 12th Standards
Young chemists create gold nanoparticles as they learn to measure accurately with the metric system. They create an advertisement for the application of nanotechnology to complete the first lesson in a series of six.
Lesson Plan
Curated OER

Robo-Lobster

For Teachers 9th - 12th
Introduce environmental science or engineering explorers to different forms of sampling. They read an article about "Robo-lobsters," lobsters being studied to help design robots that can used to sniff out pollution in ocean waters. The...
Lesson Plan
Media Smarts

The Broadcast Project

For Teachers K - 8th
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
App
Mobile Education Store

PrepositionBuilder™

For Students 3rd - 8th
Prepositions can change the meaning of a sentence and children need to know how to use them properly. Here is an app that has been designed with the struggling learner in mind. It uses visual and audio cues to help elementary-aged...
Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Lesson Plan
Curated OER

Logo Design and Ad Campaign Relating to Forestry Management.

For Teachers 9th - 12th
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation.  In this creative lesson students study logos of organizations, create their...
Lesson Plan
Curated OER

A New Candidate for Animal Farm

For Teachers 10th - Higher Ed
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. In this follow-up activity to George Orwell's Animal Farm instructional activity, students explore propaganda, rhetoric, and...
Lesson Plan
Alabama Learning Exchange

Light, Dry and Nutritious - A Look at Dehydrated Food

For Teachers 5th
Fifth graders study dehydration and dehydration of foods. They measure the amount of water lost from fruits as they are dehydrated. They use desktop publishing software to design an advertisement for dehydrated fruit after researching...
Lesson Plan
Curated OER

Reading Comprehension

For Teachers 11th
Eleventh graders analyze an advertisement. In this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...