Bring in a stack of magazines and distribute this advertisement analysis activity to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...

Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...

Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...

Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.

A short, engaging video provides a critique of the hyper-consumerist mentality that many think have taken over the Western world. After watching the video, pupils reflect on their own habits and use evidence...

Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...

Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...

Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson plan, students examine print ads, write down and share their thoughts on them. Then students form literary...

How propaganda was used to change the concept of women's roles during World War II is the focus of an online exhibit provided by the National Women's History Museum. Packed with propaganda posters and pictures, the packet points out how...

Students identify, explore, and analyze the effects of their daily exposure to advertising.

To increase awareness and launch a discussion of consumerism, class members view What Would It Look Like, a 25 minute film of images that capture the global effects of the consumption of goods. Viewers make a list of the images that...

Pupils investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.

Students identify the major components of arguments. They deconstruct several arguments in order to relate the differences between premises and conclusions. Students review several documents and identify the way arguments can be...

Teach the five different types of media with the first of three in a media literacy unit. Learners create and propose a final newspaper project, which must address information covered throughout the unit. 

Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including...

Young scholars approach media with a phenomenological criticism. They recongize biases that they have and where they have come from. They also identify biases in professional work.

Outline of the steps involved and the questions to ask in critically assessing a print advertisement.

Handout that leads students through an exploration of the visual and audio elements of a video advertisement as well as the effect these elements have on the intended audience and the community as a whole.