Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
Video Game Violence: Explore Possible Impacts
Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
Curated OER
Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular instructional activity, students examine print ads, write down and share their thoughts on them. Then students form...
Global Oneness Project
Deconstructing Consumerism
A short, engaging video provides a critique of the hyper-consumerist mentality that many think have taken over the Western world. After watching the video, pupils reflect on their own habits and use evidence to respond to discussion and...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Global Oneness Project
Deconstructing Consumerism
To increase awareness and launch a discussion of consumerism, class members view What Would It Look Like, a 25 minute film of images that capture the global effects of the consumption of goods. Viewers make a list of the images that they...
Curated OER
Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Curated OER
Self-Image: The Fantasy, The Reality
Students examine the issue of body image and the media. They watch and discuss a video, identify ads with unrealistic images, write a letter to the magazine, develop a timeline of changing body types, and conduct research.
Curated OER
Building a Better Argument
Students identify the major components of arguments. They deconstruct several arguments in order to relate the differences between premises and conclusions. Students review several documents and identify the way arguments can be...
Curated OER
Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Young scholars analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
NPR
Partners In Winning The War Lesson Plan
How propaganda was used to change the concept of women's roles during World War II is the focus of an online exhibit provided by the National Women's History Museum. Packed with propaganda posters and pictures, the packet points out how...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
American Press Institute
High Five: Media Literacy and Newspapers
Teach the five different types of media with the first of three in a media literacy unit. Learners create and propose a final newspaper project, which must address information covered throughout the unit.
Curated OER
Media Literacy Vocabulary Lesson
Learners participate in an introductory lesson that focuses on communication. The two types of extrapersonal and interpersonal are covered. The lesson uses questions in order to guide the class discussion and writing responses.
Curated OER
Gold Rush in Photos
Young scholars examine historical images of the Alaskan Gold Rush and complete a worksheet to better explain this era. They create a PowerPoint related to the images.
Curated OER
Phenomenology Lesson Plan #1
Students approach media with a phenomenological criticism. They recongize biases that they have and where they have come from. They also identify biases in professional work.