Curated OER
Smoke and Mirrors
Students study the changing public perception of cigarettes over the century. They create a visual timeline for classroom display, and design a survey on people's views on cigarette smoking for homework. In addition, they design and...
Curated OER
Pitcher Perfect
Learners consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Curated OER
Time is In
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
Curated OER
Through the Looking Glass: Eudora Welty's Photography and The Ponder Heart
Students study the context of The Ponder Heart through Welty's photographs.
They analyze how illustrations and photographs interact with written text and
create their own images to illustrate a well-known Welty short story....
Curated OER
The Pocahontas Show
Eleventh graders complete background reading of Europeans and the Native American Indians. They work in groups and represent an area of European colonization and create a "character" to represent their colonists on a class talk show....
Curated OER
FAT FOLLIES
Students, testing various foods for fat content by rubbing food samples on paper. Students identify what and who the US Food and Drug Administration is in reference to the Food Pyramid. Students write the name of each food brought in to...
Museum of the Moving Image
AdMaker, Obama vs. McCain, “Fundamentals” (2008)
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
View the News with a Parent
Middle schoolers view local television news programs with their parents to analyze content and discuss current isues. They write with their parents comments on their discussion to be later shared in class..
Curated OER
Providing a Helping Hand
Students examine the concept of philanthropy. In this service learning lesson plan, students create charts that display how corporate sponsorships benefit communities.
Curated OER
Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Curated OER
Be a Weather Newscaster
Ninth graders, in groups, create and videotape a news broadcast. Each group researches, develops and writes a weather forecast, a commentary on an environmental concern, a school activity and a commercial.
Curated OER
Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Overture to 'William Tell' by Gioacchino Rossini
Students create an awareness of how music creates a setting in a story or legend. They identify the instrumentation, dynamics and tempo used to create various settings for a musical story. They perform rhythmic patterns from listening...
Curated OER
Nerve Cell Informercials
Students research the structure and function of the nervous system. They prepare a model or representation of neural transmission. Students create an infomercial about nerve cells.
Curated OER
Organizing Data
In this organizing data worksheet, 7th graders solve seven different types of problems related to data. They first identify the type of data as categorical, discrete or continuous from the information given. Then, students use Excel to...
Curated OER
Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
American Psychological Association
How Psychology Benefits Society
How do people form their opinions about certain social issues? Scholars research current global issues to find out how psychology plays a role in swaying thoughts. Using blogs, writings, and presentations, they uncover why people think...
National Association for Sport & Physical Fitness
Indoor Physical Activity Ideas for Kids!
Rainy day schedule doesn't mean you can't stay fit! Use a collection of indoor physical activities during periods of inclement weather, substitute teaching days, or for those afternoons when your class just wants to move around!
Curated OER
Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
Curated OER
Power, Persuasion & Propaganda: Exploring Multiple Motives
Students recognize different motives even in non-commercial media. They analyze the role of media in a democratic society and wrestle with ethical issues concerning media and the public good. They create a media message with one or more...
Curated OER
Life Skills - Advertising Tricks - Learning About Food Advertisements
In this advertising worksheet, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.