Curated OER
TV Without the Television
Young scholars consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these...
Curated OER
Commercial Time. Don't Turn that Channel!
Students review information on drug abuse and types of drugs and then learn about alcohol and other drug abuse in a hands on activity. In addition, they learn about kinds of drugs and the effects of drug abuse on the body.
Curated OER
Ancient Greece Podcast
In this writing a podcast lesson plan, 7th graders create a podcast involving Ancient Greece. Learners follow a rubric and outline to create their podcast. Students present their podcast to their fellow learners.
Curated OER
Friendships and Differences
Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...
Curated OER
Are There Any Heroes Out There?
Middle schoolers explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson, students read and view mixed media to identify political issues that contribute to a civil...
Curated OER
Invent a Critter
Students create a living animal that could survive in at least one specific region and use the digital desert library to gather information. In this invent a critter lesson, students draw a picture of their animal, describe their animal...
Curated OER
Web Puts Undiscovered Musicians, Listeners In Tune
Young scholars read an article from USA Today about technology and the music business. In this news article instructional activity, students read an article about failed musicians and their new roles in music and technology. Young...
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Curated OER
Refugees at Center Stage
What is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Jackson Public Schools
Summer Reading Activities
Provide parents with the tools they need to bridge the summer learning gap with this collection of fun activities. Whether it's creating an alphabet poster with illustrations for each letter, playing a game of sight word concentration,...
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
Food, Glorious Food?
How are the reactions between American and European consumers different when it comes to genetically modified foods? Use the New York Times article "Consumers in Europe Resist Gene-Altered Foods" to inform your middle schoolers about the...
Curated OER
The Cell Phone Age
What kid isn't interested in Cell phones? They are technical and to operate them you must read an informational text. Older elementary students read an informational text, match vocabulary words with their meanings, and create sentences...
Curated OER
Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Curated OER
Talk Shows
Eighth graders are exposed to different types of media in order to investigate the tendency of being exposed to a set of values that run contrary to conservative values. They role play a television program in order to communicate the...
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Curated OER
State Commercials
Third graders create a travel commercial for an eastern state. They form small groups to do internet research on the state using guide questions. They use this information to write a script for the commercial. Then all group members...
Curated OER
Using News Broadcasts in Japan and the U.S as Cultural Lenses
Students view archives of news broadcasts in order to create a context of cultural understanding. They compare and contrast the news broadcasts in Japan and the United States.
Curated OER
Effects of the Enlightenment
Ninth graders explore the Enlightenment and its historical effects. As a class, they discuss the characteristics of kings, queens and monarchies. Pupils design political cartoons to illustrate vocabulary words. Using a graphic...
Curated OER
Truth in Advertising
Does propaganda exist in popular media? Explore the concept of propaganda in this media education lesson. Middle schoolers examine persuasive techniques used in commercials. They then create commercials that feature truthful information.
Curated OER
Lights, Camera, Campaign
Students employ their technology skills to produce campaign commercials. In this political campaign activity, students discover the appropriate uses of video cameras and create fictitious campaign commercials.
Curated OER
Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Curated OER
Create a Popstar
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.