Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Create a Popstar
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
Curated OER
Ad Creation
Students create an advertisement. For this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
The Imagination Factory
Design a Postage Stamp for Black History Month
Learners create a postage stamp for Black History Month. In this U.S. History lesson plan, students discuss the contributions of African-Americans and design a postage stamp to celebrate their impact.
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
IPC-Sources of Energy Assignment
In this sources of energy worksheet, students complete a concept map and they choose one of the sources of energy in the concept map to research. They create a magazine ad, a newspaper editorial, a newspaper article or any other creative...
Curated OER
Mathematical Magazines
Students look through magazines and calculate the percentages of the types of ads in the magazines. In this percentages lesson plan, students create a graph to show their results.
Curated OER
Gender Bias in Advertising
Learners view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
Curated OER
Railroad Advertising: Let's Go for a Ride!
Learners examine advertising from early to mid twentieth century. In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel. Learners examine a variety of...
Curated OER
Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
Curated OER
Truth and Advertising
Young scholars view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based...
Curated OER
Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Curated OER
The Wild, Wild West
Sixth graders research the history of the transcontinental railroad. They use advertising propaganda techniques to design and create a poster encouraging people to explore the West by rail.
Curated OER
Mission Assignment: Create a Sustainable Car
Students find their dream car by looking in car brochures and magazines. In this language arts lesson, students discuss what their dream car is. Finally, students get into small groups and rank their group's dream cars from highest to...
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Create a Career Flyer: Marine Mammal Rescue
Students study prerequisites for a career. After they explore a selected career, students create a tri-fold flyer describing the positive aspects of the job. Students include job description, skills, education, salary and work...
Curated OER
For Sale - Ageless Water
Students discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
U.S. Geography: The Midwest
Students research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
Curated OER
On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.