Curated OER
“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Curated OER
Advertisements/ Propaganda
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
Curated OER
1920s Consumer Culture
Students are immersed in the following goals of learning: The importance of consumerism in the 1920's. Also have learners recognize the connections between commodities and culture in the American past and present. Finally the ability for...
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
University of Nebraska
Why Do I Want All This Stuff?
How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.
Curated OER
An Introduction to Law
With so many different types of law, it can be difficult for learners to discern which is which! Use a newspaper to give tangible examples of various types of law, including criminal, civil, consumer, family, local, state, federal and...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Curated OER
Why Do I Want All This Stuff?
Young scholars identify two factors that determine consumer demand as well as substitutes and complements for selected goods and services. After examining advertisements, they distinguish between fact and opinion and explore the factors...
Curated OER
Best Practices of Technology Integration
Young scholars study how a type of product is advertised. In this product advertisement lesson plan, students research a specific product and its advertisement. Young scholars create a market research survey based on their peers...
Curated OER
Create a Popstar
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
Curated OER
Consumerism and the Consumer Society
Young scholars read an article titled "How Much Is Enough?" by Alan Durning. They work in small groups to summarize the author's main point for each paragraph and then identify and discuss further questions they may have in response to...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Curated OER
A Smarter Consumer
Learners explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Learners brainstorm questions they might ask themselves about an ad before...
Curated OER
Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
Curated OER
You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson. The lesson includes assessment ideas, resource information, and learning objectives.
Curated OER
BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET
Students are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role advertising...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters to...
Curated OER
Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
ProCon
Milk
Milk: It does a body good ... or does it? Using the provided website, scholars sort through information to answer the question. They review a chart demonstrating lactose intolerance by ethnicity and region, and they also compare the...
Visa
Road Rules: Researching and Buying a Car
How do the loan principal, interest rate, and term all factor into a monthly car payment? Introduce your class to some of the key steps and considerations of obtaining a loan and purchasing a car.
Curated OER
Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.