ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Children’s Hospital of Philadelphia
Case Study: The 1918 Influenza Pandemic – Factors Beyond the Biological that Influence the Spread of Disease
A very timely lesson looks at the social and political factors that affect the spread of disease. Using the 1918 Influenza Pandemic as a case study, pupils research factors that influenced the spread of the disease, including the role of...
Curated OER
Applying listening techniques though media presentation
Twelfth graders practice speaking Spanish. In this Spanish language lesson, 12th graders listen to a song sung in Spanish, then correctly identify key components of its grammar and language. This lesson includes a teacher self...
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Introducing Visual Literacy
Students view examples of images and discuss why a director or writer chose these images. Using different forms of media, they develop their own standards by which to judge television or films. They discover the use of visual literacy...
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Haring Inspired CD Covers
Students create CD covers from their music-inspired drawing sessions. They compare what they drew while listening to classical, punk and rap music. They scan their drawings into Adobe Photoshop and design their cover.
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Silent Symbols Speak Loudly: Icons, Brands & You
Students view and discuss visual symbols around them every day, analyze symbols on United States one dollar bill, explore variety of meanings of same symbols depending on context and culture, and create their own money with symbols that...
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Business Communication 1
Students examine a variety of methods that can be used to communicate information, and the process of communication. They analyze various business communication scenarios and write reports on their opinions of the situations.
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Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular instructional activity, students examine print ads, write down and share their thoughts on them. Then students form...
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Leaders in a Media Age
Students identify ways in which the president can use various media to communicate his messages and intent. They demonstrate ways in which the news media can create public opinion.
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Farewell to the Former Library Media Specialist
Students write a letter to their former library media specialist incorporating brainstormed ideas of what they have liked about the library media center. In this way students let the teacher know about what has been done in the past and...
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Why We Communicate
Students identify the three common reasons for communication: information, persuasion, and entertainment. They create media messages for different purposes and develop a purpose of message shapes and how it helps shape the message.
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Tonight's Homework - Watch Cartoons
Second graders explore various forms of media and its influence on their daily lives. Through an exploration of newspaper, commercial advertisement and audio media, they discuss the way media is used and how it can influence decision...
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Discovering Japan Through Cooperative Research
Search a variety of sources to create a multimedia or book project about Japan. Learners use the independent investigation method to plan and conduct research about Japan. They use the information they discover to create a computer book...
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Seeing the Image in Imagery: A Lesson Plan Using Film
In our increasingly visual society, it is often difficult for some readers to create a mental picture of a picture created only with words. An image-rich text like F. Scott Fitzgerald's The Great Gatsby can therefore, present a real...
Curated OER
Basic Visual Language Ii: How To Analyze a Visual Text
Students identify techniques used to communicate visually. They compare and contrast different visual techniques found in mass media. They apply their understanding by creating photographs that use a variety of visual literacy techniques.
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Deconstructing Disney
Tenth graders analyze animated Disney movies. They demonstrate their awareness of how the artful use of language can affect and influence others. They evaluate how both genders and cultures are portrayed in mass media.
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in news,...
Curated OER
Space Shuttle Simulator
Fourth graders discuss the space shuttle and its parts. They vote on a class symbol to be placed on their models of the space shuttle. Students build a model of the space shuttle. They discuss the different media that they will use and...
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Photo Transfer Mixed Media Painting
Students create their own mixed-media painting on a theme of their choice. They use multimedia applications to transfer photos they pick for their painting. They share their project with the class.
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Writing a Newspaper-Style Article
Help your secondary reader/writers assess texts by studying press releases from Statistics Canada and drafting articles based on them. They then compare the press release, their own articles, and actual news stories they find online. I'd...
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Environmental Justice in Chester, PA
Over several days, learners communicate and defend an argument regarding environmental justice issues in Chester, PA. After discussing the issue and viewing a video about the location of several toxic waste facilities in Chester, they...
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Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Media Campaign
Eleventh graders design and present a media product supporting environmental stewardship. They demonstrate an understanding of the nature and types of waste and of their management in industry and the community. They assess the results...
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Woody Guthrie: Life and Art
Woody Guthrie will capture the imagination of even your most reluctant learners. Using his work, your class will develop their skills in non-fiction reading comprehension, interpreting primary source material, and use of multiple forms...