How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...

Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally,...

Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...

Students interview a selected candidate and find out his or her views on important issues and what he/she hopes to convey to voters. They write and design campaign flyers. Students create final mock-ups of the materials.

Middle schoolers examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Middle schoolers are presented with situations and must design and...

Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Students create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in their marketing...

Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...

This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...

Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.

Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...

Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...

Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...

While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...

Learners examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Learners write their own...

Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then students form literary groups...

Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...

Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...

Learners explore the role of special-interest groups in American campaigns. They create their own political advertisements.

In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...

In this reading comprehension learning exercise, students read a text about campaign finance reform. Students fill in the missing words with choices from a word bank.