Lesson Plan
Media Smarts

Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

For Teachers 9th - 11th
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
Lesson Plan
Macmillan Education

Cultural Awareness

For Teachers 6th - 12th
The importance of cultural awareness, of becoming aware of our own and other cultures, and the benefits of gaining a deeper understanding of the differences between cultures, is the focus of this resource. Working individually, in pairs,...
Lesson Plan
Curated OER

Activism or Slacktivism? The "Stop Kony" Campaign as a Teachable Moment

For Teachers 10th - 12th
Engage your learners in global events. The makers of the film Invisible Children began the Kony 2012 Campaign to bring awareness to the Lord's Resistance Army. You can show your class the video Kony 2012 and spark discussion with the...
Lesson Plan
Media Smarts

Kellogg Special K Ads

For Teachers 9th - 12th
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Activity
Steered Straight

Marijuana Awareness

For Teachers 7th - 12th Standards
February is Marijuana Awareness Month, and a set of interdisciplinary activities can make your class aware of the social, medical, legal, and psychological effects of marijuana. With writing prompts, research opportunities, and...
Lesson Plan
Curated OER

May The Best Character Win

For Teachers 3rd - 5th
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Lesson Plan
Media Smarts

Thinking like a Citizen

For Teachers 7th - 10th
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
Lesson Plan
Curated OER

May the Best Character Win

For Teachers 3rd - 5th
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
Worksheet
Curated OER

Self-Injury Awareness Day

For Students 5th - 10th
In this Self Injury Awareness Day worksheet, learners complete activities such as reading a passage, phrase matching, fill in the blanks, correct words, multiple choice, spelling, sequencing, scrambled sentences, writing questions,...
Worksheet
Curated OER

Zoo Awareness Day

For Students 5th - 10th
In this Zoo Awareness Day worksheet, students complete activities such as read the passage, match the phrases, fill in the blanks, choose the correct word, multiple choice fill in, correct the spelling, put text in correct order,...
PPT
Curated OER

Promoting an Anti-Smoking Campaign

For Teachers 4th - 5th
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
Activity
Teaching Tolerance

Community Mural / Poster Campaign

For Teachers 3rd - 5th
Every piece matters. A creative lesson provides an opportunity for scholars to create murals or posters that represent their views on social justice. Academics work on smaller posters or pieces of a mural that will ultimately be...
Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Unit Plan
Curated OER

Turning Assets into Action in the Fight Against Hunger

For Teachers 6th - 12th Standards
How can one person change the world? Scholars research and analyze the topic of world hunger. Using video clips, parodies, and primary source evidence, they uncover a current campaign to end world hunger. Collaborative groups openly...
Lesson Plan
Curated OER

Individuality vs. Conformity

For Teachers 9th - 12th
Spark an animated debate in your class! Young adults consider some of the fads or trends that are prevalent at their school, as well as their own level of participation in them. Just how much of a role does popular culture play in their...
Lesson Plan
Anti-Defamation League

Diverse Books Matter

For Teachers 3rd - 5th Standards
A campaign by Marley Diaz sheds light on the importance of diverse books. Scholars explore the campaign and identify "window" and "mirror" books. They look closely at their library and classroom bookshelves and reflect on why diverse...
Lesson Plan
Newseum

Civil Rights: Reporting Out

For Teachers 6th - 12th Standards
After brainstorming a list of contemporary local, regional, and national civil rights issues, pairs of scholars select one of these issues and design an information campaign to spread awareness of the issue.
Lesson Plan
Curated OER

AIDS/HIV Awareness

For Teachers Higher Ed
Students begin the instructional activity by examining newspaper articles about HIV/AIDS. Individually, they read a newsletter and compare it with the newspaper articles they read earlier. They work together to create a poster to make...
Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Lesson Plan
Curated OER

Ad Awareness from Admongo.gov

For Teachers 4th - 7th
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Lesson Plan
Curated OER

Marketing to Teens: Marketing Tactics

For Teachers 8th - 12th
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Lesson Plan
1
1
Curated OER

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Lesson Plan
Curated OER

ASTHMA POSTER CAMPAIGN

For Teachers 3rd - 4th
Students examine the condition, triggers, and ways to cope with asthma, compare their previous knowledge of asthma with new information presented in an educational video, and use information about asthma to the creation of an asthma...
Lesson Plan
Curated OER

Now That's Beautiful!

For Teachers 7th - 12th Standards
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including...