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National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
The Portrayal of Women in Media
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
Curated OER
Advertisements
In this advertisements worksheet, 4th graders analyze and evaluate several advertisements for caring for cats and then design a poster that advertises the importance of a balanced diet for puppies and dogs.
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Scholastic
Making Judgments Practice
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Time Travel Advertisement
What makes an effective advertisement? Read the advertisement for the Time Machine 3000, and discuss the format and heading with your class. A short series of questions help middle schoolers analyze this advertisement before they write...
Balanced Assessment
Lotto
You can't win if you don't play! Find out how to increase your chances of winning the lottery. Scholars analyze a state lottery system for the probability of winning. They also consider different combinations of numbers and how they...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Balanced Assessment
The Contest
Good advertisers can make mathematics seem irrelevant. Teach your classes to use math to see through these tactics and make good decisions. The posed task has pupils analyze sweepstakes statistics to determine and compare the cost of...
Curated OER
Advertisement
Advertisers are out to get your pupils' business, and as consumers, they need to be aware of how advertisements are crafted. After delineating the four parts of an ad, this worksheet presents a sample and readers are asked to identify...
Curated OER
The Bank Account
Your algebra learners become bankers for a day as they explore compounding interest and the formula used to calculate the balance in a savings account. Questions guide the learners as they analyze the formula's parts and their connection...
Student Handouts
Letter from Birmingham Jail
Analyze an abridged version of Martin Luther King Jr's "Letter from Birmingham Jail." Class members read the excerpt and respond to four provided questions, which focus on the content provided. Consider taking the time to read the entire...
Curated OER
What Is a Newspaper?
In this journalism learning exercise, students read and analyze an article about newspapers and complete a variety of activities along with answering twenty four comprehension questions.
Curated OER
Culture and Play Checklist
In this culture worksheet, students research and analyze grown-up pastimes that stem from traditional, popular, or elite culture by answering 7 short answer questions.
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Curated OER
TV Survey - Data Collection and Analysis
For this data collection and analysis worksheet, 4th graders complete a tally chart about the number of hours that fourth graders watch television. They create a bar graph with the information, write a paragraph about the survey results,...