Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Learners analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Curated OER
Advertising
Young scholars explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Raytheon
Strategies for Solving Math Word Problems
In this strategies for solving math word problems activity, students read two pages of examples and explanations, then solve 42 addition, subtraction, multiplication and division problems, answer sheet included.
Curated OER
Advertising and Emotions
In this advertising worksheet, students are given an emotion or feeling then asked to fill in a chart based on advertising strategies.
Missouri Department of Elementary
The Quest for Magic Minutes
A "Magic Minute" activity asks class groups to develop a commercial to advertise a way to turn a time-waster into a time-saver. Ad groups begin by brainstorming time-wasters and then problem-solve was to turn them into time-savers. After...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Google
Better Searches. Better Results.
Show your researchers how to get better results when using a search engine to find information with a template that models 10 search strategies. The suggestions explain what to type, what the search engines does, and what results users...
Curated OER
Advertising and Consumerism of the 1920's
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
Curated OER
Want Ad
Students create classified ads for jobs. They discuss careers where their target language can be used and review background information about careers. They prepare want ads to describe preparation for and activities for three different...
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Applying Reading Strategies to Aid Comprehension
Students practice their reading skills. For this reading comprehension lesson, students read articles about fast food topics using the wordstorming strategy described to prepare for reading the text.
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
Museum of the Moving Image
AdMaker, Obama vs. McCain, “Fundamentals” (2008)
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Coca -- Cola Unveils New Global Ad Strategy
In this English activity, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
Curated OER
The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Crafting Freedom
Creating Original Historical Fiction Using Henry "Box" Brown's Narrative and Runaway Slave Ads
Young historians discover the experiences of runaway slaves after reading the brief biography and narrative excerpt of Henry "Box" Brown, who escaped slavery by having himself shipped away in a crate and popularized his flight in a...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Talk is Cheap: Part 2
Second graders examine and discuss different goals that lead to learner success. They discuss the story of "The Tortoise and the Hare," and discuss different goals and scenarios on a handout. Students then write a personal learning goal...
Curated OER
The Learning Book (Part 2)
First graders examine and discuss the skills needed to be an effective learner. They sing "The Learning Song" to the tune of London Bridge is Falling Down, and complete a Learning Book activity sheet. Each student draws a picture of the...
Curated OER
Logo Design and Ad Campaign Relating to Forestry Management.
Young scholars explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative lesson students study logos of organizations, create...
Curated OER
"Let's Make Some Money"
Students complete a project about economics, supply, and advertising. In this advertising activity, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to Kindergartners.
Alabama Learning Exchange
Coins to Bills!
Students practice using money at a grocery store. For this money lesson, students get familiar with grocery store ads and work in pairs to use these ads to select food items to purchase using money manipulatives. Students practice being...