Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...

How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...

Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...

Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally,...

Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...

How does propaganda influence our vote? Through grand conversation, scholars gain information about what is and how to identify the different ways propaganda is used in a presidential election. Using their new-found knowledge, citizens...

Young scholars explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.

Students analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election.

Students share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...

Class members use their knowledge of Ancient Rome to write articles for an online newspaper. Using WebBlender, learners craft articles that feature Roman politics, culture, and leisure activities.

Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...

Learners examine scenarios in which misspelling words may have unfortunate results. They create tightly written public service announcements convincing others that spelling matters.

Students investigate the concept of The MTV Awards shows and how they have been used to form the culture of a generation over time. They view rerun episodes of the shows and write reflectively about observations that are made.