Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

Are the anti-smoking ads put out by the federal government effective? This question is posed to your critical thinkers. They'll read excerpts from a New York Times article and then compose thoughtful blog responses to four related...

Political ads as primary source documents? But of course. Viewers analyze the strategies involved in the Republican Party's 1984 advertisement in support of Ronald Reagan's reelection. 

What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...

This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...

In this symbolism learning exercise, students analyze political cartoons about political campaign attack ads. Students then respond to 5 short answer questions.

In this sequencing the campaign process worksheet, students arrange the steps of political campaigning in the correct order and write details explaining how to do each step. Students rearrange and write seven short answers.

In this reading comprehension activity, students read a text about campaign finance reform. Students fill in the missing words with choices from a word bank.

Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...

In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....

For this English worksheet, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...

In this sports survey worksheet, learners respond to 16 open-ended and multiple choice questions regarding sports and advertising.

For this novel analysis worksheet, students use the various sections with online links to complete activities about the novel 1984. Students explore domestic surveillance, the U.S. Patriot Act, online privacy, advertising, doublespeak,...

In this minerals worksheet, students investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.

In this persuasive text instructional activity, students read an excerpt from an advertising leaflet and identify the persuasive words and phrases used in the text. Students then read the text about a Greenpeace campaign to identify...

"Statistics are no substitute for judgment" - Henry Clay. Young mathematicians use provided statistics from a soda taste test to explain why conclusions are faulty. They devise a new test that would be more appropriate than the one given.

In this Dr. Seuss activity worksheet, students respond to 8 multiple choice questions that require them to exhibit the knowledge they have about the author.

In this Dr. Seuss crossword puzzle worksheet, students use the 8 clues to determine the words and names that fill in the blanks to appropriately complete the word puzzle pertaining to the children's author.

In this online interactive English vocabulary skills worksheet, students answer 10 matching questions which require them to fill in the blanks in 10 sentences. Students may submit their answers to be scored.

In this online interactive English vocabulary skills worksheet, students answer 10 matching questions which require them to fill in the blanks in 10 sentences. Students may submit their answers to be scored.

In this Microsoft Windows worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write,...

In this current events learning exercise, students analyze political cartoons that feature literary allusion and pop culture. Students respond to 2 talking point questions.

In this probability worksheet, students examine given business situations and determine the probability of an event. They create tree diagrams and contingency tables. This nine-page worksheet contains 7 multi-step problems.