Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...

Bayer Pharmaceuticals sold heroin as a cough medicine in the 1900s ... who knew? Scholars discover this, and other interesting facts, when they use the resource to prepare for a class discussion or debate. They browse videos, readers'...

Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...

Within three nutrition-themed, inquiry-based learning opportunities, pupils take notice of their eating habits; delve deep into the five food groups, gain experience in planning meals, participate in a taste test, and explore ads...

What do BC and AD mean on a timeline? What is the difference between a decade and a century? Here is a nice handout that offers all the foundational knowledge your young historians will need on how to look at historical timelines.

Molecules to the Max! refers to a movie released in 2009 about the world of atoms and molecules. A helpful discovery guide provides five posters on science topics typically covered at the middle school level. It also explains the...

What do Bill Gates and Mark Zuckerberg have in common? They're both billionaires, and neither one has a college degree! Using the website, scholars explore whether having a college education is truly worth the money it costs. They read...

Full of info, this handout provides the rules, properties, and common mistakes found in an algebra course. This cheat sheet is a great resource for those hard-to-remember exponent rules and hyperbola equations, along with everything else...

Amateur seismologists explore Earth's earthquakes in real time using a variety of map styles and parameter selections.

Make sure your pupils get all their curly-cues just right with a step-by-step reference page of uppercase cursive letters. The page breaks down each capital letter into one to four steps. See the materials tab for a matching reference...

Delve into the Age of Exploration with this activity-packed resource! Complete with a pre-test, discussion questions and quiz for a 30-minute video on the period, map activities, timeline of discoveries, vocabulary, etc. this is a...

It's all relative. Young music theorists are asked to count to three and identify the relative major and minor keys of keys that share the same signature.

Boost digital citizenship with an engaging infographic that promotes the importance of being a positive digital agent, self, and interactor.

Whether you are an experienced computer user or a newcomer to technology, a packet full of computer vocabulary, tips, and guided practice is sure to enhance your technological knowledge. Learners can hone their word processing skills and...

In this ESL job interview read aloud worksheet, students read a short text about a woman who interviews for a new job. There are no questions to answer.

Ad Reinhardt is profiled at this site in a format that begins with a brief biographical sketch of his life. His works are then listed by appearance in the museum's database. Each work is presented in thumbnail format with brief...

This report, sponsored by the U.S. Department of Labor describes managerial-level jobs in advertising, marketing, and public relations. The report includes working conditions, needed training, salary, job outlook, etc.

The Luce Foundation Center for American Art presents the biography and photographic portrait of American abstract artist, Ad Reinhardt.

Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.

This site from Duke University tells of the massive advertising campaign that the United States launched to help finance the war.

Thorough glossary of marketing and advertising terms and associations (including legal and business) for all media: print, television, radio, display, and Internet. Includes concept, production, process, and philosophy terms as well.