Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...

Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...

The ten questions included on this worksheet are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar with the...

Debunk advertising myths by creating an opposing image. First, find an ad with a persuasive and emotional pull. Once you have identified the message, create a counter-advertisement that shows the opposite message. For example, if an ad...

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...

Are the anti-smoking ads put out by the federal government effective? This question is posed to your critical thinkers. They'll read excerpts from a New York Times article and then compose thoughtful blog responses to four related...

Advertisers are out to get your pupils' business, and as consumers, they need to be aware of how advertisements are crafted. After delineating the four parts of an ad, this learning exercise presents a sample and readers are asked to...

In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.

What makes an effective advertisement? Read the advertisement for the Time Machine 3000, and discuss the format and heading with your class. A short series of questions help middle schoolers analyze this advertisement before they write...

In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...

Explore the economic theory of supply and demand using this resource. This lesson focuses on using the AD/AS model, including exogenous demand and supply shocks.Learners read a description and then draw a AD curve that represents the...

Give your class a lesson in logical reasoning. This worksheet, which focuses on ad hominem arguments, goes step by step through an example. After examining the argument, learners assess a second conversation for ad hominem arguments...

In this eating disorders learning exercise, students use drawings or photos from magazines to create an ad for blue jeans. They use realistic body types and positive messages about body image and types. The learning exercise includes two...

You'll be so glad to have had this rad worksheet for your youngsters to practice identifying what words belong to the -ad family!

The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...

Political ads as primary source documents? But of course. Viewers analyze the strategies involved in the Republican Party's 1984 advertisement in support of Ronald Reagan's reelection. 

In this word search instructional activity, students find 13 words ending in "ad." Words include clad, mad, lad, sad, grad, nomad, and doodad.

This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...

In this advertisement activity, 4th graders fill in a cloze passage of advertisements with 17 correct words. They answer 9 questions after looking at an advertisement storyboard. 

In this influence of advertising instructional activity, students collect and analyze different forms of advertising.  Students discuss misleading ads and prepare a commercial for a product.

In this symbolism learning exercise, students analyze political cartoons about political campaign attack ads. Students then respond to 5 short answer questions.

In this advertising leaflets activity, students explore and analyze how to recognize persuasive language and visual features in five leaflets. Students also fill out an advertising leaflet chart.