Students examine the sugar and calorie content of different beverages. For this adult health lesson, students analyze how advertising can be very misleading. They determine the correct amount of juice or beverage they should take per day.

Students discuss the essay, Kumara From the Farmer's Field and examine strategies for organizing facts for future reference. In this reading comprehension lesson plan, students pretend they are advertising executives who must create a...

Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.

Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...

Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.

Pupils investigate integrals and their relationship to velocity in this calculus lesson. They use the idea of a moving elevator to explore vertical motion and use the TI to help them create a visual.

In this instructional activity on recognizing healthy and unhealthy foods, learners read grocery store circulars and watch TV commercials to complete a chart that categorizes healthy and unhealthy foods. Students complete two charts.

Language has power. Use the materials in a language arts teaching guide to equip learners with the knowledge of the persuasive techniques, both verbal and visual, that can be used to influence thinking.

There are specific constitutional requirements that candidates must meet to become president of the United States. In addition, there are societal opinions that affect a candidate's electability. Class members examine historical...

An engaging resource introduces young historians to Shirley Chisholm, the woman, the Black congresswoman, the activist, and the candidate for President in 1972. Class members study primary sources, watch a video of her announcing her run...

The first lesson of a five-lesson unit designed for eighth graders has class members reading and watching a video of Edgar Allen Poe's narrative poem, "The Raven." They then craft their narrative poem, illustrate it, and share their work...

Students analyze the decision to smoke and how it is influenced by peer pressure. The discuss ways to say no to tobacco use.

Students study the geology and hydrology of Arkansas hot springs and how they contributed to the development of the city of Hot Springs. They create advertisements for the city of Hot Springs and the therapeutic effects of the waters.

In this forming plurals learning exercise, students search for a total of 15 plural words ending in s; words are given in a word box at the bottom of the page.

What do the founders of Wendy's and Virgin Airlines have in common? They are both entrepreneurs! Key definitions and case studies help learners brainstorm their own definitions of what it takes to succeed in business. A series of...

It's time to hear about some adventures in travel! The Transcontinental Railroad changed life and travel in the United States during the 1800s. Practicing online research skills, pupils discover the features they would like to visit on...

Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson plan.

It is more important than ever that 21st-century learners develop the skills they need to become savvy consumers of media. Young learners locate and identify reliable sources of information with a helpful media activity.

During World War II propaganda was as important to the war effort as the soldiers in the field. Scholars consider how the government communicated messages of patriotism with propaganda by examining pieces from World War II. Then, they...

It's the art of the image!  As part of a study of the 2020 Presidential race, groups analyze an image of a candidate, first from an objective point of view and then subjectively. They then prepare a presentation detailing what they...

Can anyone grow up to be president of the United States? As part of their study of the 2020 election, groups research the constitutional requirements to become president. The class then brainstorms a list of qualifications beyond those...

Movie selection means more than entertainment. Learners consider what information Netflix gathers to understand the concept of "big data." Resource includes clips of experts talking about corporations that harvest the details of our...

High schoolers have freedom of speech—or do they? Using an actual court case and research materials on the Supreme Court, young legal scholars examine the Supreme Court's role and history. Then, they argue a case the court declined to...