Global Oneness Project
Deconstructing Consumerism
A short, engaging video provides a critique of the hyper-consumerist mentality that many think have taken over the Western world. After watching the video, pupils reflect on their own habits and use evidence...
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To Arms!: Recruitment of Civil War Officers
Students read and compare two Civil War recruitment advertisements from different years in the war. They decide how people's feelings about the war may have changed over the years by examining the tone of the advertisements.
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Consumerism and the Consumer Society
Learners read an article titled "How Much Is Enough?" by Alan Durning. They work in small groups to summarize the author's main point for each paragraph and then identify and discuss further questions they may have in response to the...
Curated OER
Listerine: False & Misleading Claims
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
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A New Candidate for Animal Farm
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. For this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
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Ben Franklin's Inventions
Students discover the life of Benjamin Franklin by studying his inventions. In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today. Students create a commercial in an...
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Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
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Toy Planet
Learners design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
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Young Entrepreneur
Sixth graders learn about how easy it is to create a snack food and make people want to buy it.
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Constructing a Newsletter
Learners brainstorm names for a class newsletter. They perform the job of journalists by interviewing, writing paragraphs, and editing. Students scan photographs, add appropriate graphics and look for errors in the final copy.
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Gazing Into the Faces of AIDS
Students consider whether or not there are generalizations that can be made about people who are infected with H.I.V. or who have the AIDS virus. They create public service ad campaigns to educate the public and consider other ways to...
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Inventions 1: Edison And The Light Bulb
Young scholars examine the realm and power of inventions, and recognize their impact on people and society. Small groups pretend to have been hired by Edison to make special posters that advertise the uses and benefits of the light bulb.
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Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
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Alicia Keys, Songs in A Minor
Students watch a video about Alicia Keys and discuss the business side of her career. Groups role-play producers for her new album taking on the responsibility for all aspects, including budgets, contracts, song production, and advertising.
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Portrait Sculptures
Eighth graders study Marisol's art work by comparing ad contrasting several sculptures. They create a 3-D portrait of a person they either know personally, or to portray a social issue. The sculpture be made of a cardboard structure they...
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The Law: Finding and Renting a Place to Live
Students examine the legalities of renting as teenagers. They investigate rental steps and types of leases. They examine newspaper ads to determine which places they could afford to rent. They describe what might happen in various...
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Monkeying Around
Third graders study machines. They watch a video about and identify and chart machines they find at home and at school. They design and build simple and compound machines, create an advertisement for them and attempt to sell them at the...
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A Picture is Worth a Thousand Words
Young scholars investigate various careers in the field of oceanography. They create a resume, develop a hypothetical company, create a brochure or web page, plan an ad campaign, or write an article about a teacher that has influenced...
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You Are What You Wear
Students, after analyzing interactions between groups/societies, effects of causality/change over time, forms of imaginative writing and utilizing art media to conveying messages/meaning, examine the relationship between clothing and...
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Make Mine Turkey
Young scholars compare foods available for the Pilgrims' Thanksgiving with contemporary Thanksgiving foods. After reading information about the first Thanksgiving, pupils create a menu and compute the cost of a turkey dinner, using...
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Push/Pull Factors and Welsh Emigration
Students view and discuss short sections of movies that relate to immigration. Working in groups, students create a map that shows directions of internal migration in their assigned geographical area. Students review ads/booklets created...
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I Got a Lava Livin' to Do in Pompeii
Scholars imagine themselves as citizens of Pompeii in 79 AD. First they are assigned a job (or place in society like a child or slave). Then they record their daily activities for the weeks leading up to the eruption of Mt. Vesuvius in...
Curated OER
Claude Monet's Pizza Day
Students discover when art is used in our daily lives. Using cardboard pizza rounds, students make a pizza and discuss how it relates to advertising art. Students make pizza dough and analyze its texture. As a culmination to the...
Alabama Learning Exchange
Light, Dry and Nutritious - A Look at Dehydrated Food
Fifth graders study dehydration and dehydration of foods. They measure the amount of water lost from fruits as they are dehydrated. They use desktop publishing software to design an advertisement for dehydrated fruit after researching...
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