Mathematics Assessment Project
Hopewell Geometry
Right triangles from 2,000 years ago? Learners investigate different right triangles found in the earthworks of the Hopewell people, a Native American culture that populated the United States from 200BC to AD 500. Learners apply concepts...
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Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
Historical Thinking Matters
Social Security: 3 Day Lesson
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
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The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
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Choosing an Appropriate
Pupils use the classified ads of a local newspaper and read descriptions of people's goals, interests, experience, and skills, then find an appropriate employment ad for that person. Next, they find an appropriate ad for themselves.
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Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Government Lesson Plan: Lesson Plan 4
Students analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election.
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Designing A Dream Store
Learners plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
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Job Application Project Compter Literacy
High schoolers are told that they need to bring in a classified ad from the newspaper or flyer on a job that they wish to apply for. They cut out the classified ad and attach it to a blank sheet of paper. Students revise their personal...
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Buddy Systems
Learners explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues.
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I Need Money...I Need a Job
Students discover how to use a phone book and the want ads to find a job, how to fill out a job application, and how to write/type a resume. They participate in a mock job interview.
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World War II: Causes And Consequences
Middle schoolers discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. ...
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Pressures and Responsibities
Young scholars recognize some of the physical dangers of smoking. They discuss personal responsibilities regarding smoking and peruse magazines and newspapers to find at least one tobacco advertisement.
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Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
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The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
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Help Wanted
Young scholars discuss work experiences and g. list and rank the top ten criteria to bear in mind when looking for a job. They explore work vocabulary, interpret jargon used in help wanted ads and prepare a positive
job ad to attract...
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Amnesty:More Than A Word
Young scholars examine two advertisements, both of which claimed a 2007 immigration reform bill would provide "amnesty" to illegal immigrants. They research a bill and check the accuracy of advertising claims. Afterward, they write their...
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Earth's Magnetic Pole
In this Earth's magnetic pole worksheet, students use a diagram showing the changes in the magnetic pole of the Earth over time. Students use the given scale of the changes to answer 6 questions about the average speed of the magnetic...
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Don't Type To Strangers
Students create Web advertisements to protect young people from online predators. For homework, they write letters pitching their ads and analyzing their effect. They discuss their own use of the Internet and how to protect young people.
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Consumer Education
Students, while examining an intense list of vocabulary terms on types of money, change and simple foods, name and state the cost of food items in supermarkets, grocery stores and flea markets with flash cards and newspaper ads.
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Made You Look
Young scholars spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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The Clone Age
Young scholars relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.
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Oil + Water + Students= Knowledge
Students create advertising with the intent of protecting wildlife. In this service learning lesson plan, students craft advertisements and write persuasive essays regarding the protection of wildlife.
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