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Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
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A Virtual Adventure In Australia
Learners create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
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Getting Under Your Skin
Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
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Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Real Life Challenge
For this career worksheet, students complete one of the listed projects on the sheet. They create a menu for one day and calculate the total cost for a day's worth of food. Students also design a career brochure to educate others about...
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Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
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What's In the Shopping Bag?
Young scholars explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Paleo-Indian Traditions
Seventh graders, in groups, name and describe the three traditions of the Paleo-Indian period.
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Creating the Pamphlet
Young scholars create philanthropic brochures. In this philanthropy instructional activity, students make promotional pamphlets and offer theirs products to philanthropic organizations.
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Consumerism Scavenger Hunt
Students explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Students discuss information collected and conflicting answers to various questions.
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Critical Consumerism
Students examine their own desires and values and complete a values inventory. In this values inventory lesson, students complete two quickwrites to identify their values.
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Hoodia Hoodoo
Pupils assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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New Toy Project
Young scholars create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
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Real Life Challenge
In this consumer mathematics worksheet, students use the newspaper to complete the sheet and figure out their budget for the next six months. They include parenting challenges and a new baby in their budget factors.
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Understanding the Newspaper
Students examine newspapers and identify the elements included in them. After discussing newspapers, they conduct a scavenger hunt to identify the paper's elements such as headlines, bylines, and illustrations.
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Inventions, Puppets, and Commercials
Fourth graders invent a product and present it to the class. In this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and part...
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Script Reading
Students investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.
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Recognizing Types of Propaganda in Advertising
Students recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.
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