Texas Education Agency (TEA)
Simile and Metaphor (English III Reading)
The key idea in this interactive exercise designed for high schoolers is that figurative language, especially similes, and metaphors, add layers of meaning to a text. Users examine examples from speeches, ads, movie dialogue, and poems,...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Help Wanted: President of the United States
Students consider qualities and United States president should have. In this government lesson, students research the responsibilities of the president and use that information to create an advertisement that describes the job and...
Roy Rosenzweig Center for History and New Media
What Brought Settlers to the Midwest?
Drawn by promises of fertile land, thousands of settlers poured West because of the Homestead Act of 1862. By examining images of the ads that drew them westward, learners consider the motivations for movement. They also consider how the...
Curated OER
Sports Survey
In this sports survey worksheet, students respond to 16 open-ended and multiple choice questions regarding sports and advertising.
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Vacancy: Habitats Available!
Sixth graders pick a native animal and write a classified housing ad to match the animal's habitat requirements, paste it on posterboard and then try to match each habitat with the animal it represents.
Curated OER
Sarah Plain and Tall
Young scholars read the story, dividing it into chapters per day until complete. They respond to the ad, just as Sarah, Plain and Tall did and use the correct parts of a letter used including a return address, greeting, body, closing and...
Curated OER
Kino in Stuttgart
Students visit websites to locate movies that are playing in Germany. They complete a worksheet, locate information about a particular movie in Germany, and create an ad in German for a movie.
Curated OER
Book Advertisements
Pupils engage in the practice of producing a report about favorite books. The show Reading Rainbow creates context for this lesson. The making of an iMovie is done to present the book as an advertisement for the whole class.
Curated OER
Career Connections: The Connection Corner
Students will create a career information center. In this careers lesson, students research careers on a local and national level and create a help wanted ad for an occupation of personal interest. Students create a...
Curated OER
Does Hawaiian Agriculture Feed Hawaii's People?
Learners research background information about Hawaiian agriculture in a variety of resources, then read and collect newspaper ads marketing local produce. They suggest food preparation ideas using local produce.
Curated OER
Gems in the Market Today
A gem of a instructional activity! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Curated OER
Problem Solving
Scholars will learn to solve word problems using addition, subtraction, multiplication or division. Using a grocery store theme, they will identify the best way to solve real-life problems. There are many ways this basic lesson can be...
Curated OER
Hotels in Acapulco
Students explore a website for a hotel in Acapulco, Mexico, answering questions about hotel offers, prices, and special activities. They prepare a skit between family members, or prepare an ad for a hotel.
Curated OER
Apple Energy
Ninth graders evaluate the energy associated with the production of five different forms of apple products. They develop a poster to advertise one of the five apple products to the class. Students provide additional examples of consumer...
Curated OER
A Rewarding Endeavor
Develop and conduct a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it, etc. The survey results are published in a writing piece.
Curated OER
Statistics with M&Ms
Seventh graders explore estimation, measurement, and probability. Students conduct surveys and create charts & graphs. They study the history of chocolate. Students design their own magazine advertisement or create a script for a...
Curated OER
We're On Display
Students create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
Curated OER
Using Print Media in the LCTL Classroom
Explore newspapers as a form of print media. They examine headlines from newspapers and infer meanings of the headlines. They skim articles for information and exchange articles between groups. They complete charts while skimming the...
Curated OER
The Young Basketball Player
Students explore the history of basketball by reading and listening to a book entitled, "The Young Basketball Player." Afterwards, they create a trivia basketball game and write an interview for their favorite player. As a...
Curated OER
Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
Curated OER
GENDER STEREOTYPES AND ADVERTISEMENTS
Students identify gender stereotypes in advertisements.
Curated OER
A Smarter Consumer
Students explore advertisements. In this consumer literacy lesson plan, students discuss advertisements to help them make better buying decisions.
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