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Public vs. Private

For Teachers 6th - 12th
Young scholars watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their...
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Creating Posters

For Teachers 6th - 9th
Students analyze posters from 1839 and from 1948-1953. In this literary interpretation instructional activity, students use posters to answer a series of questions and suggest ways the posters could be improved, then create their own...
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Media Messages

For Teachers 6th - 8th
Young scholars analyze advertisements and decide what message is being conveyed. In this media lesson, students analyze drawings from a tall tale. Young scholars view drawings from the book Johnny Appleseed and discuss the colors of the...
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The Apprentice: A Study of Business and Technical Writing

For Teachers 6th - 8th
Students explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create. Students...
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Understanding "Me", the Product

For Teachers 8th - 12th
Students examine ways to market themselves.  In this career skills lesson students analyze different advertisements, complete a worksheet and answer questions. 
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Promoting Yourself Through Advertising

For Teachers 10th
Tenth graders design their own ads and complete a full-size comprehensive of the final ad which showed color and final layout of the printed piece.
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"The Father of Lavish Advertising": P.T. Barnum

For Teachers 6th - 12th
Students examine the life and work of P.T. Barnum. They discover his advertising techniques and business practices. They examine his use of people with disabilities for amusement.
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Advertisements/ Propaganda

For Teachers 10th
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
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Advertisements

For Teachers 2nd - 6th
Young scholars access a variety of resources on the Internet regarding advertising and identifying intended messages conveyed through the media. They play interactive games, view video clips, read guidelines, and explore a...
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Brain Drain

For Teachers 9th - 10th
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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Market Research

For Teachers 12th - Higher Ed
Pupils examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
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The Junk Mail Explosion

For Teachers 7th - 10th
Students read direct mail advertising critically, identify persuasion techniques, employ intellectual defenses against persuasive techniques and neatly organize junk mail by persuasive technique.
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Thinking About Shopping and Spending

For Teachers 9th - 12th
Young scholars list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
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Sing It To Me

For Teachers 5th - 12th
Students raise public awareness of a specified organization. They discuss their favorite jingles slogans or sayings associated with a company. In groups, students create and perform an advertisement for the entire class. Students...
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Hannah Montana: You're So Vain, You Probably Think This Zit is About You"

For Teachers 3rd - 8th
Students watch an episode of the Disney Channel series, "Hannah Montana". After viewing the episode, they discuss their own definition of beauty. They answer questions related to how companies advertise their products and discuss how...
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Made for the Movies

For Teachers 7th - 9th
Students create a movie flyer to advertise the novel that the class has just finished reading in small groups. They search the Internet, format their flyer, select a slogan for their film, write a brief plot summary, without giving away...
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Personal Ads

For Teachers 6th - 12th
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
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Number Properties-Know'em, Like'em, Use'em

For Teachers 9th
Ninth graders explore mathematical properties through the use of an advertising jingle. They produce a commercial that is digitized and presented to the class. Students write a jingle that simplifies each property and helps classmates...
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Revolutionary Advertising?

For Teachers 6th - 12th
Students explore and examine the 40th anniversary of Ernesto Che Guevara's execution and his image as an international symbol of revolutionary values. They then interpret the iconic Che image from a variety of different points of view....
Worksheet
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Boston Abolitionists Warn of Slave Catchers

For Students 8th - 12th
For this primary source analysis worksheet, students analyze the advertisement that features a call for African-Americans to beware of slave catchers. Students respond to 6 short answer questions about the advertisement.
Worksheet
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Help Wanted

For Students 6th
In this factual text worksheet, 6th graders read through several want ads and then answer the detailed questions that follow to check their reading comprehension skills.
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What's in a Newspaper

For Teachers 6th - 7th
In this what's in a newspaper worksheet, students analyze different aspects of a newspaper. Students give the title and reason why ads, news, features, and editorials are in the paper.
Worksheet
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The Four Elements of a Good Poster

For Students 5th - 10th
In this poster worksheet, students fill out a brainstorming chart, advertising elements, and more, to incorporate into their poster. Students complete 4 activities.
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Hire Me! I'm Nice!

For Teachers 5th - 7th
Students create resumes. In this careers lesson, students look through classified ads and decide on a "job" to apply for. Students write mock resumes by using professional resumes as an outline.

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