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Critical Consumerism
Students investigate the ways companies target the teenage demographic. In this advertising lesson plan, students discuss in focus groups what they like to buy. Students also complete a related worksheet.
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Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
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Logos
Students create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...
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Student Meets the Real World
Young scholars interview a local business person in order to design an advertising or promotional for their business. They summarize the meeting and use the information to design two promotional items using available technology. They...
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The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
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Hoodia Hoodoo
High schoolers assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
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Preparing for Cake Sale
Young scholars complete a series of lessons and plan recipes to make. They gather the necessary ingredients. Students follow safe procedures for food and safety hygiene to bake a cake for a cake sale. Young scholars create posters to...
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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Fragments Wanted (Not)
Young scholars rewrite newspaper employment ads using complete sentences.
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Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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The Health Risks of Smoking Tobacco
Students discuss the consequences of smoking. In this smoking lesson, students research ads that promote smoking. The students will then make an ad that is truly reflective of smoking.
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Where the Red Fern Grows
Students review chapters 1-5 from the book, Where the Red Fern Grows. They complete/answer comprehension cards and create an advertisement for a getting a pet of their dreams.
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ESOL Competencies
Students examine the want ads to determine their organization. They discuss a list of vocabulary generally associated with employment. They write a job announcement for a company of their own. They discuss resources other than the...
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Jobs
High schoolers review newspaper want ads and note information about wages and salaries. They identify the jobs, wages, salaries and fringe benefits from the ads. Students explain why people work for others and the importance of wages,...
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The Flatmates Episodes 76 & 77: Writing an Advert
Students analyze and write their own advertisements. In this media lesson plan, students study vocabulary and make predictions as they complete worksheets and activities based on advertising.
Alabama Learning Exchange
Weather Instruments For Sale
Young scholars create advertisements for a weather instrument. They conduct Internet research, write a descriptive and persuasive advertisement for the instrument using the flyer template of desktop publishing software, and print a copy...
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Zhu Zhu
Students read an article about the toy Zhu Zhu and answer comprehension questions about it. In this toy lesson plan, students also create an ad for a new toy that they invent in groups.
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"L" Stands for Elevated
Students play a trivia game to learn more about the Chicago public transportation system. In this transportation lesson plan, students also create an "L" car, and write advertising slogans for Chicago's elevated trains.
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Lesson 11: Printed Materials (Ads and Broadsides) 1780-1820
Young scholars use primary resources (gazettes, broadsides, advertisements) to consider life at the turn of the 18th century in Deerfield, Massachusetts. They infer observations about life in the nascent United States.
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The Subway Advertisement Problem
In this algebra worksheet, students calculate how many times a week you can eat at Subway without having the same sandwich twice. They use algebra to get to their answer. There is an answer key.
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Coca -- Cola Unveils New Global Ad Strategy
In this English worksheet, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
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Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...
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Analyzing Logos
Learners analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
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