Curated OER
Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
Curated OER
The Health Risks of Smoking Tobacco
Students discuss the consequences of smoking. In this smoking lesson, students research ads that promote smoking. The students will then make an ad that is truly reflective of smoking.
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Where the Red Fern Grows
Young scholars review chapters 1-5 from the book, Where the Red Fern Grows. They complete/answer comprehension cards and create an advertisement for a getting a pet of their dreams.
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ESOL Competencies
Students examine the want ads to determine their organization. They discuss a list of vocabulary generally associated with employment. They write a job announcement for a company of their own. They discuss resources other than the...
Curated OER
Jobs
Learners review newspaper want ads and note information about wages and salaries. They identify the jobs, wages, salaries and fringe benefits from the ads. Students explain why people work for others and the importance of wages,...
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The Flatmates Episodes 76 & 77: Writing an Advert
Young scholars analyze and write their own advertisements. In this media lesson plan, students study vocabulary and make predictions as they complete worksheets and activities based on advertising.
Alabama Learning Exchange
Weather Instruments For Sale
Students create advertisements for a weather instrument. They conduct Internet research, write a descriptive and persuasive advertisement for the instrument using the flyer template of desktop publishing software, and print a copy that...
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Zhu Zhu
Students read an article about the toy Zhu Zhu and answer comprehension questions about it. In this toy lesson plan, students also create an ad for a new toy that they invent in groups.
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"L" Stands for Elevated
Students play a trivia game to learn more about the Chicago public transportation system. In this transportation lesson plan, students also create an "L" car, and write advertising slogans for Chicago's elevated trains.
Curated OER
Lesson 11: Printed Materials (Ads and Broadsides) 1780-1820
Students use primary resources (gazettes, broadsides, advertisements) to consider life at the turn of the 18th century in Deerfield, Massachusetts. They infer observations about life in the nascent United States.
Curated OER
The Subway Advertisement Problem
For this algebra worksheet, students calculate how many times a week you can eat at Subway without having the same sandwich twice. They use algebra to get to their answer. There is an answer key.
Curated OER
Coca -- Cola Unveils New Global Ad Strategy
In this English activity, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...
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Runaway Ads
Fourth graders distinguish between primary and secondary sources while creating an underground railroad presentation. In this underground railroad lesson, 4th graders research the underground railroad using copies of primary and...
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Analyzing Logos
Learners analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
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Public vs. Private
Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
Curated OER
Creating Posters
Students analyze posters from 1839 and from 1948-1953. In this literary interpretation instructional activity, students use posters to answer a series of questions and suggest ways the posters could be improved, then create their own...
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Media Messages
Middle schoolers analyze advertisements and decide what message is being conveyed. In this media lesson plan, students analyze drawings from a tall tale. Middle schoolers view drawings from the book Johnny Appleseed and discuss the...
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The Apprentice: A Study of Business and Technical Writing
Students explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create. Students...
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Understanding "Me", the Product
Learners examine ways to market themselves. In this career skills instructional activity students analyze different advertisements, complete a worksheet and answer questions.
Alabama Department of Archives and History
Runaway Slaves in Alabama: Individual Freedom Fighters in the 1800s
Class pairs examine eight runaway slave advertisements from the mid-1800s to develop an understanding of the conditions slaves faced and of race relations.
Curated OER
Promoting Yourself Through Advertising
Tenth graders design their own ads and complete a full-size comprehensive of the final ad which showed color and final layout of the printed piece.
Curated OER
"The Father of Lavish Advertising": P.T. Barnum
Students examine the life and work of P.T. Barnum. They discover his advertising techniques and business practices. They examine his use of people with disabilities for amusement.
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