Scholastic
Making Judgments Practice
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for learners to analyze.
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Curated OER
Advertisements
Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...
Curated OER
Eng 312: Final Exam
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
3C Skills Collaborative
Skill Twenty: Sell Successfully
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
Curated OER
Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Institute for Humane Education
Magazine Scheme: Are We Here?
What messages are relayed through magazines? How do magazines shape ideas about people? Scholars analyze a group of magazines focused on teen girls and women. After completing reading comprehension advertisement questioning and group...
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Magazine Ads and You, the Teenager
Young scholars become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
Curated OER
Communications: Advertising in Schools
Students will become aware of advertising already in the schools and will work on critical thinking and debating skills.
Curated OER
Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Curated OER
Reading For Rent Advertisement
Students examine an advertisement. In this language arts lesson, students use the for rent advertisements to select an apartment that meets their needs.
Curated OER
Total English Advanced: Getting the Right Quantity and a Good Ad!
In this writing advertisements worksheet, students examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.
Curated OER
The Junk Mail Explosion, Why You Buy and How Ads Persuade
Students increase their awareness of persuasion tactics used in "junk mail" advertising.
Curated OER
Advertising Slogans
In this vocabulary activity, students match famous advertising slogans with their advertisers. There are 33 questions with an answer key.
Curated OER
Using Descriptive Language
Students explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...
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Wanted
In this language arts worksheet, students are provided a template for which to write a "Wanted" ad. Students complete their own writing and provide a picture/illustration to accompany what they have written.
Curated OER
Worksheet 5. Reading: Ad for a Professional Job
In this reading comprehension worksheet, learners read the ad for the position of Director of Outreach Programs. They then answer the 8 questions on the second page.
Curated OER
Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Curated OER
Fuel for Thought
Pupils explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
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Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
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Apartment Hunting
Learners use apartment classified ads to match abbreviations with their correct term. They practice using superlatives and comparatives when looking at apartments. They complete a worksheet to end the lesson.
Curated OER
What Will I Do?
Eighth graders investigate future career choices by looking at classified ads in the newspaper. They consider their lifestyle choices when looking at career options. They prepare a written essay which details how they will prepare for...
Curated OER
The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Curated OER
Can You Sell Your Cereal?
Learners evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
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