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Magazine Ads and You, the Teenager

For Teachers 6th - 8th
Students become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
Lesson Plan
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Communications: Advertising in Schools

For Teachers All
Students will become aware of advertising already in the schools and will work on critical thinking and debating skills.
Lesson Plan
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Advertising Techniques And Target Audiences Used in Commercials

For Teachers 9th - 12th
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Lesson Plan
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Reading For Rent Advertisement

For Teachers 9th - Higher Ed
Learners examine an advertisement. In this language arts lesson, students use the for rent advertisements to select an apartment that meets their needs.
Worksheet
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Total English Advanced: Getting the Right Quantity and a Good Ad!

For Students 6th - 9th
For this writing advertisements worksheet, learners examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.
Lesson Plan
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The Junk Mail Explosion, Why You Buy and How Ads Persuade

For Teachers 7th - 10th
Students increase their awareness of persuasion tactics used in "junk mail" advertising.
Worksheet
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Advertising Slogans

For Students 11th - 12th
In this vocabulary learning exercise, students match famous advertising slogans with their advertisers. There are 33 questions with an answer key.
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Using Descriptive Language

For Teachers 6th - 12th
Students explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...
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Wanted

For Students 3rd - 5th
In this language arts worksheet, students are provided a template for which to write a "Wanted" ad. Students complete their own writing and provide a picture/illustration to accompany what they have written.
Worksheet
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Worksheet 5. Reading: Ad for a Professional Job

For Students 6th - 8th
In this reading comprehension worksheet, students read the ad for the position of Director of Outreach Programs. They then answer the 8 questions on the second page.
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Propaganda Techniques

For Teachers 5th - 12th
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
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Fuel for Thought

For Teachers 6th - 12th
Young scholars explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
Lesson Plan
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Logos and Commercial Arts

For Teachers 6th - 10th
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Lesson Plan
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The Family That Endured An Historical View of African-American Families As Seen Through American Literature and Art

For Teachers 4th - 6th
Learners identify racial stereotypes in advertisements from the past and survey their sources and implications. They compare advertisements from the past with those of today using similar approaches and create an original advertisement...
Lesson Plan
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What Will I Do?

For Teachers 8th
Eighth graders investigate future career choices by looking at classified ads in the newspaper. They consider their lifestyle choices when looking at career options. They prepare a written essay which details how they will prepare for...
Lesson Plan
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The Artist as Entrepreneur: Getting Down to Business: What's My Market?

For Teachers 9th - 12th
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Lesson Plan
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Can You Sell Your Cereal?

For Teachers 3rd - 6th
Young scholars evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify...
Lesson Plan
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The Origins of American Government

For Teachers 9th - 12th
High schoolers create an advertising campaign to persuade the Founding Fathers to adopt a particular political philosophy. Working in groups, they conduct research about a certain political philosophy. Students create a pitch to be...
Worksheet
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Spelling Connections: Grade 7: Assimilated Prefix: ad-

For Students 6th - 8th
In this spelling learning exercise, students learn to spell a list of 20 words. All words have the assimilated prefix "ad". Students write each word one time on the lines. There are additional at-home activities listed.
Lesson Plan
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Design a Company Brochure

For Teachers 7th - 8th
Students design a brochure using a publishing program.  In this design lesson plan, students follow step-by-step directions to create a brochure advertising a product of their choice. 
Worksheet
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Ad for Computer Engineers

For Students 9th - 11th
In this algebra activity, students figure out the phone number from an ad asking to hire an Engineer given a clue. There is a solution with a full explanation provided.
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Teaching With Primary Sources

For Teachers 3rd - 4th
Students examine primary sources. In this primary sources lesson plan, students evaluate 19th century advertisements. Students create and illustrate an advertisement.
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Ad Attack!

For Teachers 5th - 10th
Students analyze the hidden messages of advertisements targeted to their age group.
Lesson Plan
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Advertisement Production Project

For Teachers 9th - 12th
Students re-create a newspaper advertisement. They select an ad, and re-create the font, text, graphics, and images.

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