iCivics
Candidate Evaluation
How can we decide between candidates on election day? After contemplating various issues and qualities, your learners will go through a step-by-step process of researching and evaluating sample candidates and determining their...
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Jefferson County Schools
Teaching Persuasive Reading and Writing
With the increasing emphasis on persuasive and argumentative writing, the lessons and strategies in the sample unit are sure to prove valuable—whether you are new to or an experienced pro at teaching persuasive reading and writing.
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Bowland
Mobile Phones
Cheaper cell phone bills? Learners compare two different cell phone plans for a specified number of minutes of phone usage each day. They also determine the conditions for which one plan is cheaper than the other.
University of Northern Iowa
Clothing
As part of an investigation of the folk traditions of their area, class members research the articles of clothing worn at earlier times, the fibers and materials, and the machinery used to produce these items. In addition, class...
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
US National Library of Medicine
Drug Use and Abuse: Past and Present
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Curated OER
Alcohol Myths
Students explore messages about alcohol that are promoted, the consequences of drinking, and the alcohol industry's motivation in promoting drinking.
Curated OER
1920s Consumer Culture
Students are immersed in the following goals of learning: The importance of consumerism in the 1920's. Also have learners recognize the connections between commodities and culture in the American past and present. Finally the ability for...
Curated OER
Using Print Media in the LCTL Classroom
Explore newspapers as a form of print media. They examine headlines from newspapers and infer meanings of the headlines. They skim articles for information and exchange articles between groups. They complete charts while skimming the...
Curated OER
Commas in a Series; Making an Advertisement!
Language arts learners practice using commas in a series while designing their own advertisement! This creative assignment calls for learners to create their own visual advertisement describing a product of their choice. Their poster...
Roy Rosenzweig Center for History and New Media
What Brought Settlers to the Midwest?
Drawn by promises of fertile land, thousands of settlers poured West because of the Homestead Act of 1862. By examining images of the ads that drew them westward, learners consider the motivations for movement. They also consider how the...
Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Curated OER
Leopards: Spotting 10s
Count the spots on 4 pictured leopards and circle groups of 10. Count the extras. Write how many 10s and how many "left overs" in blank spaces. Write the total number in a box. Can a leopard change its spots? Enrich this math tool by...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your young scholars aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it...
Curated OER
Popcorn
What a great way to have your kids practice odd and even number recognition. They play the game called "Odd and Even Popcorn," to practice odd and even numbers.
Curated OER
Truth in Advertising: When to Ask Questions
Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...
Curated OER
Does Hawaiian Agriculture Feed Hawaii's People?
Students research background information about Hawaiian agriculture in a variety of resources, then read and collect newspaper ads marketing local produce. They suggest food preparation ideas using local produce.
Curated OER
Math TODAY - Breast Cancer Risks
Learners explore data that be modeled by a logistic function. They have the opportunity to study real-life data and create a mathematical function to model the data and make a prediction.
Curated OER
Creating Stage Designs that Reflect
Students identify and research cultural, historical, and symbolic clues in dramatic texts. They demonstrate knowledge of research sources.
Curated OER
The Pumpkin Patch - A Venture in Agritourism
After reading an article about how agritourism is helping boost the financial stability of local farms, middle schoolers answer comprehension questions. This is a case-study of Canadian pumpkin producers. It could be useful as a...
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