Curated OER
Media Literacy in Presentations
Middle schoolers study the three types of mass media messages: visual media, written media, and audio media. After a class discussion which has them list examples of each, learners get into pairs and work on analyzing the "Four A's" in...
Institute for Humane Education
Not So Fair and Balanced: Analyzing Bias in the Media
Life is not always fair. Who's heard that before? This same concept moves to a larger scale using prejudice and bias. Pupils discuss where prejudice attitudes derive and how they develop throughout life. Reading comprehension...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Curated OER
The Portrayal of Women in Media
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Curated OER
Media Literacy Final Project
Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...
Curated OER
Advertising Conversation
Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...
Curated OER
Cartoons for the Classroom: What's Replacing Our Newspapers?
What is happening to print media? Use this political cartoon analysis handout to facilitate pupil exploration of the online-media takeover and the decline of newspapers. Background information gives them context, and 3 talking points...
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Media Literacy Vocabulary Lesson
Students participate in an introductory lesson that focuses on communication. The two types of extrapersonal and interpersonal are covered. The lesson uses questions in order to guide the class discussion and writing responses.
Nemours KidsHealth
Media Literacy and Health: Grades 9-12
An essential skill for 21st-century learners is to know how to find reliable sources of information. Two activities help high schoolers learn how to determine the reliability of health-related news from websites, TV, magazines, or...
Curated OER
Grapes of Wrath: Setting up Historical Context
Discuss life in the 1930s in relation to the Dust Bowl and Great Depression, then do a cross-media analysis. Here you'll find background information on film maker John Ford, writer John Steinbeck, and 1930s America. You can compare the...
EngageNY
Determining Central Ideas: Media Literacy
Can I persuade you? Learners discuss the things they might say when trying to persuade someone under various circumstances. Groups of pupils first receive Basic Persuasion Techniques cards to sort into categories. They end the lesson by...
Curated OER
Media Messages
Middle schoolers analyze advertisements and decide what message is being conveyed. In this media instructional activity, students analyze drawings from a tall tale. Middle schoolers view drawings from the book Johnny Appleseed and...
Curated OER
Campaign Ad Critique
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
Curated OER
Media Literacy Analyzed
Fourth and fifth graders define the term media literacy, then come up with examples that they share with the class. The types of media studied are auditory, visual, and written. Learners get together in pairs and perform a media...
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
EngageNY
Performance Task: Write Ad Analysis
It's final. Scholars work on their final drafts of their ad analyses. They use the model sample Samsung Appliances for reference. After completing the task, learners turn and talk with one another about the decisions they made in their...
Media Smarts
Learning Gender Stereotypes
How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...
Museum of the Moving Image
Political Ads in Historical Context
Campaign ads target both timely issues and general themes. Presidential campaign ads from 1952 and 1988 provide class members an opportunity to compare how the topics ads choose to address can dramatically influence election outcomes.
C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
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