Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising instructional activity, students identify persuasive language in advertisements and construct their own persuasive ad.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson plan inspires class members...
Curated OER
Media Analysis--Culture and Gender Roles
Ninth graders participate in class discussion about culture and how it influences our lives then complete an analysis of advertisements from popular magazines to derive what effects they have on our culture. They use analysis of adds to...
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Curated OER
How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
EngageNY
Analyzing the Power of Different Mediums: A Mighty Long Way
Weigh the pros and cons. Class members continue sharing their thoughts on media and events by watching the video John Chancellor Reports on the Integration at Central High School. They discuss the advantages and disadvantages of gaining...
Health Smart Virginia
How the Namuhs Learned to Be Content with Who They Are
Ninth graders consider how perceived standards of beauty influence body image as well as the relationship between body image and eating disorders. The class brainstorms traits the media presents as beauty standards for males and females,...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements instructional activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a...
Curated OER
What Is the Influence?
Students investigate propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
Curated OER
What Does Advertising Say About Smoking?
Students analyze the decision to smoke and how it is influenced by peer pressure. The discuss ways to say no to tobacco use.
Curated OER
Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Are We under the Influence? A Second Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
T-shirts for Change
Can school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Exploring the Surf
In this media literacy learning exercise, students explore 4 websites in web search for a health-related issue. They respond to 7 questions regarding each of the sites. Students review their answers and write 1 paragraph pertaining to...
Curated OER
Audience Influence
Students examine the media product and decide who the intended audience is. they invent a new audience profile and discuss ways the media image might be changed to suit this new audience. They may consider the language, images, sourcs or...
Curated OER
What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health...