The earth is a big place to keep clean. With Litterati -- an app for users to identify, collect and geotag the world's litter -- TED Resident Jeff Kirschner has created a community that's crowdsource-cleaning the planet. After tracking...

Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about...

How did the periodic table of elements revolutionize our understanding of the world? What scientists contributed to the table we have today? Eric Rosado discusses the key people and discoveries that have molded our understanding of...

* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Our fingerprints are what make us unique -- but they're also home to a world of information hidden in molecules...

Mountains take can take billions of years to form, but the Adirondack Mountains got ahead by recycling itself.

Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. From the usage of household products to a politician's popularity, almost everything can be...

Why do people often buy the same brands over and over again?

Did you know we can actually make diamonds in a lab? It's true! We can! And this is both really good and really cool. In this episode of Crash Course Kids, Sabrina shows us how materials scientists have done just that and why it's so...

Would you kill for a pair of Air Jordans? Lemon Andersen spins a tale of someone who did, reciting a poem by Reg E. Gaines. These verses taught Lemon that poetry could be about more than self-expression, and could sound like music when...

New ReviewShareef O'Neil goes into detail on what it is like to be working at Shaq Brand under Reebok. From now working professionally with his dad, to making the transition from professional basketball player to businessman, Shareef breaks down...

Who names drugs? Why all the funny names? A number of months ago, we did an episode on how a drug comes to market with the help of out HCT intern, pharmD student Rachel Hoffman. She also helped us out with our episode on Flibanserin.

On Monday, we talked about how EpiPens are a perfect example of the dysfunction of the American Health care system. Evidently, America agreed. Days after the NYT published my and other pieces, a whole bunch of stuff happened. Let's...

If you are a business or an influencer it is important to know the different types of influencer campaigns that are available to help grow your business or for influencers to make money off of. Here we go through some of the...

Marketing research is vital to the success of any busines, we need to know what our clients think, what our competition is doing, if our products are being accepted by the market. And when we do marketing reserach we have...

In this video, we will cover tag helper.

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.

Copyright...

This video explores the concepts of branding and visual identity, highlighting their importance in various aspects of design and marketing. It explains that branding is the perception others have of a company, product, or service, while...

Be extra vigilant! Because banks and other financial institutions just got a lot more freedom to scam their customers.

Reigning US Open champion and world No. 1 Aryna Sabalenka reflects on her breakout year in an exclusive Boardroom August Cover Story interview with co-founder Rich Kleiman. Following her first Grand Slam win last September, Sabalenka has...

Did you ever think about why your favorite products deliver the same value, flavor, or experience each time you buy it? Well that is the brand promise. A brand is really just a set of promises, and firms have to know...

When a firm is developing their brand they need to determine on what aspect should they base their brand. Here we talk about a few impactful areas that firms can base their brand image and identity around. Whether it...

Sustainable competitive advantages help firms stay ahead of their competition and one of the most important ways firms can develop sustainable competitive advantages is to work on developing loyal customers through...

This small business that started in its founder's basement, is now making a big difference!



Founded by Chris Ratterman, Shady Rays makes the business of giving back its mission. The small, American owned...

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