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\nTED: 4 myths and misunderstandings about doing business in Africa | Nomava Zanazo\n

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\n\nPublisher:\n\nTED Talks\n\n\n
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\nBusiness in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about...\nBusiness in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens -- and invites businesses from overseas to share in its wealth ... once they've done their research.\r
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Educator Rating
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Media Length
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12:06
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Grade
12th - Higher Ed
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Subjects
Career & Technical Education
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Instructional Videos
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Source:
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\nTED Talks\n\n
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Date
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2021
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Language
English
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For Teacher Use
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Fine Print: Educational Use
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africa, south africa, education, money, products, companies, creativity, critical thinking
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companies talk, wallet, shop, leapfrog story, group, make, underestimate, product, brands, world, bringing, grocery items, found, 55 countries, body lotion, teded, african continent, african consumers, company, thinking & learning, continent, individuals, brand, influences, made, myth, quality, studies, considerations, earth & space
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: TED: 4 myths and misunderstandings about doing business in Africa | Nomava Zanazo\" href=\"/subscription/new\">\"TED:\n\n
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