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\nBrand Promises: Why Your Coke Always Tastes the Same\n

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\nDid you ever think about why your favorite products deliver the same value, flavor, or experience each time you buy it? Well that is the brand promise. A brand is really just a set of promises, and firms have to know what promises their...\nDid you ever think about why your favorite products deliver the same value, flavor, or experience each time you buy it? Well that is the brand promise. A brand is really just a set of promises, and firms have to know what promises their products have to keep each time they are purchased.
Filmed in Aruba
Copyright Mark Wolters 2020

#marketing #branding #principlesofmarketing
Topic 10: Branding

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3:57
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Grade
9th - Higher Ed
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Subjects
Career & Technical Education
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Instructional Videos
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\nProfessor Wolters\n\n
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Date
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2025
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Language
English
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Audiences
For Teacher Use
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Fine Print: Educational Use
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marketing, time
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university, digital marketing, youtube marketing, videoelephant, brand promise, core promise, brand vision, brand stands, good time, good, promise, brand, coke, promises, build, make, talk, kind
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Brand Promises: Why Your Coke Always Tastes the Same\" href=\"/subscription/new\">\"Brand\n\n
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