Lesson Plan
Dream of a Nation

Read, Watch, Write for Pathos, Logos and Ethos

For Teachers 9th Standards
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Lesson Plan
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Dream of a Nation

Creating Awareness through Action Oriented Writing and Research

For Teachers 8th Standards
Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth...
Lesson Plan
Curated OER

Language Arts: The Three Appeals

For Teachers 9th - 12th
High schoolers are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
Lesson Plan
K20 LEARN

Ethos, Logos, Pathos: Persuading Your Audience

For Teachers 10th - 11th Standards
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Lesson Plan
Curated OER

Nutrition and the Media: Cereal Box Consumerism

For Teachers 2nd - 5th
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Lesson Plan
Curated OER

El Mundo Maya

For Teachers 7th - 12th
Students conduct Internet research on the Mayan world, both past and present. They complete a worksheet, create a logo that represents the Mayan world, and write a Mayan legend, glyph, or music.
Lesson Plan
Curated OER

Impact of Greek Mythology in Today's World

For Teachers 8th - 12th
Students explore world logos and names of companies and relate them to Greek myths. Events real and imagined are examined and their effects on later cultures are discussed.
Lesson Plan
Curated OER

All About My School

For Teachers 6th - 12th
Students construct a website with several links to pages they create. The site weaves logo titles, photos, animation, and textured backgrounds created and edited in PhotoShop into pages created using Dreamweaver software. The project...
Lesson Plan
Curated OER

Logos

For Teachers 9th - 12th
Students create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...
Lesson Plan
Curated OER

Ethos, Logos, and Pathos

For Teachers 9th - 11th
Students compare and contrast "Letter From a Birmingham Jail" and "Civil Disobedience" by writing a paper using MLA format.
Lesson Plan
Curated OER

Seals: From the National To the Local

For Teachers 3rd
Third graders investigate official government symbols by completing a scavenger hunt.  In this U.S. Government instructional activity, 3rd graders participate in a scavenger hunt in which they locate seals or logos in their...
Lesson Plan
Curated OER

Advertising

For Teachers 7th - Higher Ed
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Lesson Plan
Curated OER

Magnificent Mythology

For Teachers 6th
Sixth graders research Greek mythology and explore mythological references. In this Greek mythology lesson, 6th graders view a PowerPoint about Greek mythology and read myths and their characteristics. Students discuss the relevancy of...
Lesson Plan
Penguin Books

An Educator's Guide to The Green Glass Sea by Ellen Klages

For Teachers 5th - 6th Standards
A lot of secrecy shrouded the creation of the atomic bomb. Readers uncover some of that secrecy using an educator's guide for the novel The Green Glass Sea. Three weeks of lesson plans feature discussion questions and reading...
Lesson Plan
Curated OER

Understanding and Using Root Words to Expand Vocabulary

For Teachers 6th - 8th
Middle schoolers engage in a instructional activity which reminds them that root words indicate the base meaning of a word, and that those roots are found in many different words that have similar meanings. Pairs of pupils use...
Lesson Plan
Penguin Books

An Educators' Guide to Between Shades of Gray by Ruta Sepetys

For Teachers 7th - 10th Standards
Books can help teens understand complex global issues. A helpful educator's guide introduces readers to what it's like to be a refugee. Lesson components for the novel Shades of Gray include an anticipation guide and writing and...
Lesson Plan
California Department of Education

Plagiarism is Stealing!

For Teachers 9th Standards
Stop, thief! Do your pupils understand the consequences of plagiarism? Lesson three of six in a series of college and career readiness activities demonstrates the dangers of taking credit for someone else's work. Learners engage in...
Lesson Plan
Curated OER

OaxacaTurtles

For Teachers 4th - 7th
Students identify types of turtles off the coast of Oaxaca. They become acquainted with the Mexican Turtle Center. They create a project (mural, map, panel discussion, logo/design) to communicate researched information.
Lesson Plan
Curated OER

Quidditch Sports Report

For Teachers 7th - 8th
The students pretend they are the school newspaper's sports reporter, they write an article on quidditch. Students create a newspaper layout for the story that includes headings, newspaper branding and logos, advertising and accompanying...
Lesson Plan
Curated OER

Political Cartoons: Introduction to Symbols

For Teachers 9th - 12th
Learners make a list of every day symbols they know of and write down what each symbol stands for. Then they are asked to help their knowledge further by considering all the meanings various symbols might have.
Lesson Plan
Curated OER

What's in a Name? The Use of Native American Images in Sports

For Teachers 6th - 8th
Learners discuss and analyze the pros and cons of using Native American names and images to represent sports teams. Using primary sources, including position statements from Native American tribes, interviews with school alumni and...
Lesson Plan
Curated OER

Creating Personalized Stationery

For Teachers 10th - 12th
Young scholars write, format, enter, save, revise, edit a full block style letter with open punctuation for printing. They produce a personalized letterhead using a computer and access information from the Internet using a variety of...
Lesson Plan
Curated OER

Print Advertising: Past and Present

For Teachers 12th
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...