Should primary graders have their own computers? Should animals be kept in captivity? Young writers learn how to develop and support a claim in this short unit on persuasive writing.

Young environmentalists learn how to craft a persuasive essay about an environmental issue they consider important. After studying the components of a persuasive essay and examining a student model, writers brainstorm possible topics and...

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

What is the best way to compare and contrast viewpoints on the same topic? A persuasive writing unit plan addresses targeted skills, vocabulary, instructional strategies, and suggested resources that would be perfect for developing writers.

A thorough instructional activity on persuasive writing takes middle schoolers through several activities, including group discussion, collaborative posters, and independent writing. They compare historical speeches and analyze the...

Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...

Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...

Whether you are teaching a newspaper unit in language arts, covering the First Amendment and censorship in social studies, or focusing on writing ethics in journalism, a unit based on the foundations of journalism would be an excellent...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Young writers work backward to analyze persuasive techniques. As a class, work through the provided persuasive letter: a plea to an imaginary city council to lift a city-wide ban on fast food restaurants and discount stores. Start by...

Katherine Paterson’s young adult novel Lyddie is the foundation of a differentiated instruction unit that not only explores the rise of industrialization and labor but women’s rights issues as well. After learners read the novel, they...

Young orators demonstrate what they have learned about persuasion and persuasive devices throughout the unit by analyzing a persuasive speech and then crafting their persuasive essays. Class members engage in a role-play exercise, use...

Please, sir, can I have a few thousand dollars for my research? The last installment in a six-part lesson has the pupils develop a grant proposal. Class members apply their knowledge of skin cancer, ultraviolet radiation, human skin, and...

What is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...

During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...

Planning is the key to success. Scholars continue planning their essays by adding reasons to their Planning My Argument graphic organizers. Additionally, pupils analyze a body paragraph from a model position paper, identifying the...

With the increasing emphasis on persuasive and argumentative writing, the lessons and strategies in the sample unit are sure to prove valuable—whether you are new to or an experienced pro at teaching persuasive reading and writing.

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.

Does the pay gap begin with allowance? That is the big question scholars answer in a lesson examining how gender affects how much money an individual earns. Class members conduct a survey to identify how the allowance is paid, take their...

Introduce high school freshmen to the characteristics of informative writing with a 5-day lesson that distinguishes informative writing from other modes. Scholars learn how to search for and cite reliable resources, then research and...

Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique...

"Friend, Romans, countrymen, lend me your ears..." Those words begin one of the most persuasive speeches in literature. Explore the elements of persuasion in a series of lessons related to William Shakespeare's Julius...

Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...