National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson plan, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
Creating Your Own Ad
Young scholars analyze the effective advertisements in print and Internet ads. In this advertisements lesson plan, students create a collage of original and repurposed words, graphics, and images of advertisements. Young scholars create...
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Taking a Closer Look (Critical Viewing)
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
Curated OER
TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson plan, students watch television to research the...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
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Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
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Fairy Tales
Class groups examine fairy tales from a feminist and a Marxist perspective, identifying how these tales present gender roles and class/power systems. The groups then script and perform their own tale that uses one of these lenses.
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Research Skills and Exercises
For this grammar worksheet, students rewrite five sentences to eliminate the striking or catchy language and rewrite three student paraphrases to make each one grammatically correct.
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The Art Of Persuasion
Students engage in a lesson that focuses upon the use of persuasive speech. They conduct research into the famous sayings used by sideshow owners and performers from the Old West. Students then create advertisements for shows that could...
Curated OER
A Day In The Life
Students create an online newspaper documenting the politics and culture of ancient Rome. Using online tools and websites, they conduct research on ancient Roman politics and everyday culture. The informaiton gathered is used to create a...
Curated OER
Museum Text Messaging
Students pretend they are in a museum and are to explain a painting to a friend using text messaging. They identify the correct painting based on the message. They answer questions to complete the instructional activity.