XKA Digital
Find strength in apparent weakness with great marketing-
Roger Mavity founded his own advertising agency, Mavity Gilmore Jaume, in 1981. After selling the business in 1991, he became Chief Executive of Granada Group's leisure division, then Chairman of Citigate, and then Chief Executive of the...
The Business Professor
Marketing Concentration - Business School
Marketing Concentration - Business School
XKA Digital
Find strength in apparent weakness with great marketing
Roger Mavity founded his own advertising agency, Mavity Gilmore Jaume, in 1981. After selling the business in 1991, he became Chief Executive of Granada Group's leisure division, then Chairman of Citigate, and then Chief Executive of the...
The Wall Street Journal
The New Rules of Experiential Design
Maryellis Bunn, co-founder and creative director at 1 And 8 Inc and the Museum of Ice Cream, speaks with WSJ Editor for Audience and Analytics Carla Zanoni about the inspiration behind the Museum of Ice Cream and how it became a cultural...
All In One Social Media
Facebook vs Youtube - What I Know So Far - Desiree Martinez
Facebook vs Youtube - What I Know So Far // Facebook and Youtube are fighting it out on video content, but there are so many different rules, exceptions, and nuances how do you know where to start. This video is armed with what I have...
Seven Dimensions
Managing Recruitment Effectively
In this video, Peter Wallbridge discusses the step-by-step process of managing the recruitment process. He emphasizes the importance of creating a comprehensive position description and employer value proposition to attract the right...
The Wall Street Journal
Make It Quick
Quibi CEO Meg Whitman shares her vision for the mobile-first future of entertainment at WSJ Tech Live in Laguna Beach.
The Wall Street Journal
How to Market through an Economic Downturn
Diageo North America’s Sophie Kelly and Mars Wrigley North America’s Anton Vincent look at how brands are navigating an increasingly complex world, record-setting inflation, supply-chain constraints and the mounting pressure to do more...
Curated Video
Understanding Demand: Factors Affecting Quantity Demanded
This is a lecture presentation on demand, explaining the technical connotations of the word and how it relates to pricing and consumer behavior. The presenter uses the example of a Peugeot car to demonstrate the relationship between...
The Business Professor
DAGMAR: Setting Clear Advertising Goals for Measured Results
This video is about the importance of effective communication with customers and potential customers as marketers. The focus is on advertising as a powerful tool for communication, and the concept of DAGMAR is introduced as a technique...
XKA Digital
Stories are the currency of marketing
John started his communications strategy career at agencies JWT and then BMP-DDB where he won the coveted IPA Effectiveness Grand Prix. In the mid-90s he went on to become co-founder and head of strategy at creative agency St Luke's (as...
The Wall Street Journal
Community 2.0: Partners, Planes and Plumbers
Barry Diller, chairman and senior executive at IAC and Expedia, speaks with WSJ Editor in Chief Gerard Baker at the WSJ D.Live conference in Laguna Beach, Calif. about topics ranging from the Harvey Weinstein scandal to the growth of...
The Wall Street Journal
Maintaining Brand Purpose During a Recession
CVS Health's Norman de Greve discusses how companies can sustain brand purpose as the economic outlook darkens.
The Wall Street Journal
The Outlook
Companies have spent the past few years talking about having a purpose that goes beyond increasing shareholder value. The Covid-19 pandemic took hold LVMH Moët Hennessy Louis Vuitton was one of the first to take action.
Rachel's English
Sounding like an American on vacation: Playing games with family
Come on vacation with me and improve your English! Study English pronunciation, conversation, and vocabulary through this fun mashup of my vacation on Lake Michigan. We're learning how to pronounce different words in the context of...
AllTime 10s
10 Reasons Not To Trust Your Senses
The human brain is weird - like, really weird - and surprisingly untrustworthy. It can trick you into thinking you hear something you don't, or taste red wine when it's just white with a dash of food coloring. Join John as he explores 10...