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\nHow to Market through an Economic Downturn\n

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\n\nPublisher:\n\nThe Wall Street Journal\n\n\n
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\nDiageo North America’s Sophie Kelly and Mars Wrigley North America’s Anton Vincent look at how brands are navigating an increasingly complex world, record-setting inflation, supply-chain constraints and the mounting pressure to do more...\nDiageo North America’s Sophie Kelly and Mars Wrigley North America’s Anton Vincent look at how brands are navigating an increasingly complex world, record-setting inflation, supply-chain constraints and the mounting pressure to do more with less.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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36:04
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Grade
Higher Ed
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Subjects
Social Studies & History
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Media Type
Instructional Videos
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Source:
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\nThe Wall Street Journal\n\n
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Date
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2022
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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marketing, inflation, advertising, time
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Additional Tags

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digital marketing, diageo, cvs health, mars wrigley, supply-chain, recession, digital advertising, wsj cmo summit, sophie kelly, suzanne vranica, anton vincent, united states, johnny walker, crown royal, bottom line, supply chain, private company, crunch time, consumer trends, drive penetration, people trade, amazing, stuff, drive, price, side, conversation, conversations, performance, platforms, purchase, growth, coming, legitimate, consumer, feel, strategy, opportunity
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Classroom Considerations

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Best For: Explaining a topic
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Educator Ratings

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