Curated OER
Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
In this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
All Wrapped up and Nowhere to Go
Young scholars consider the impact of legislating exessive packaging. In this environmental issues lesson, students visit selected websites to discover information about packaging and UK laws to reduce it. Young scholars determine the...
National Association of Teacher Educators for Family and Consumer Science
Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and disadvantages of shopping...
Curated OER
Investing: Reflect? Lesson 7
Students explore the concept of investing. In this investment instructional activity, students discuss the best way to invest money. Students then write essays, taking two seperate points of view.
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson plan, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep...
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Curated OER
The Coffee and Conservation Connection
Students explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
Curated OER
Carrot Sticks or French Fries?
Students investigate the influence of fast food brand names on food choices and analyze the factors that contribute to branding preferences. They write an opinion essay on the corporate responsibility to influence food choices.
Curated OER
Cost Of Cool
High schoolers explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Consumerism - Grocery Shopping
Students watch a video on how marketers plan their strategies in supermarkets. In groups, they are given a set amount of money and asked to go through a grocery store simulation with a list. After the simulation, they discuss the...
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
Curated OER
Advertising Adjectives
Middle schoolers create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Middle schoolers use comparative adjectives in...
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
National Nanotechnology Infrastructure Network
Silver and Bandages: Assessment of Inhibition of Bacteria by Silver Colloid-Impregnated Bandages
Silver: more than jewelry, it's also a natural antimicrobial agent. An inquiry-based lesson asks collaborative groups to design and implement an experiment to test this property. Using samples of silver nanoparticles and a strain of...
Curated OER
The Chinese economic and political model.
Ninth graders study the unique and economic and political model of modern day People's Republic of China. They make an effort to determine if the unique brand of socialism with a market-type economy as currently practiced is ...
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Curated OER
Remote Control
Students examine the business of sports. In this current events lesson, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may research British...
Curated OER
New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Make a TV Commercial for "Brighty-Whitey" Toothpaste
Learners develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.