Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and disadvantages of shopping on the Internet. Each of the activities is designed to engage teen shoppers.

Concepts

consumer awareness, consumerism, propaganda techniques

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Additional Tags

social studies

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Instructional Ideas

• Have individuals compare the online price of an article to the price in a retail store

Classroom Considerations

• Requires considerable preparation to collect the materials required for the various activities
• Prior to the taste test activity, survey the class to determine if any members have dietary restrictions or allergies

Pros

• The six-page resource includes an explanation of why the authors consider educating today's youth about consumerism is important, a description of six activities designed to engage teens in the study of consumerism, and links to related resources

Cons

• No detailed plans are included
• Purchasing class sets of materials for some of the activities would be expensive