Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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PETA Pressure
Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate...
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Ad Creation
Learners create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Learners write an ad for a cereal.
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Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
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Targets
Learners evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising activity, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their...
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Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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Psychographics
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
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Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
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Advertising – Does it Affect Our Purchasing Descisions?
High schoolers consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. High schoolers also complete and evaluate and ad count actvitiy.
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Ad Creation from Admongo.gov
Young scholars explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Young...
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Creating Your Own Ad
Young scholars analyze the effective advertisements in print and Internet ads. In this advertisements lesson plan, students create a collage of original and repurposed words, graphics, and images of advertisements. Young scholars create...
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Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
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Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Persuasive Writing - Advertisements
This compelling presentation shows pupils how to write sentences that will persuade. Word choice and tone are the two focuses. Many fine tips are given, such as: sentences focus on the positive and ignore the negative, and they use...
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Media Awareness: Key Concepts in Advertising
Young scholars examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Young...
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Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
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Targeting Young Speeders
Pupils research the police ticketing of teens in their city or county. They determine if the police are targeting teens and why. Students explore other ways the community tries to ensure safer teen drivers. They survey teens in school....
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The Portrayal of Women in Media
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...