Why do humans cheat? Under what conditions are we more or less likely to cheat? Listen as Dan Ariely reveals intriguing results of several of his studies on the cost-benefit analysis of cheating, and how these findings relate to such human events as the Enron scandal of 2001. This is also an excellent representation of a real-world application of the scientific method, in which Ariely illustrates his initial inquiry and how he then tested his hypotheses and executed his sociological studies. Finally, Ariely emphasizes our need to test our intuitions in order to better understand human behavior and effect meaningful change.