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Critical Consumerism
Young scholars identify the role of advertisements in their environment. In this advertisement activity, students find advertisements in their classrooms and discuss them. Young scholars write a definition for advertisements and identify...
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Facts vs. Opinions in Ads
Middle schoolers develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
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What Would it Cost You Today?
Students explore inflation and the role played by advertising and marketing over the years. In this financial literacy lesson, students complete worksheets, do Internet research, and create an excel spreadsheet comparing prices from...
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Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques instructional activity, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a...
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. For this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads...
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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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WWI Propaganda
Students research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
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Synonyms Match
In this synonyms worksheet, learners read 12 words in a box and match the six synonym pairs. Students write the synonym pairs in a chart.
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The Breakfast Busters Persuade Others
Students write persuasive essays about their favorite breakfast cereal after seeing how advertisements are used to influence people.
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Propaganda Techniques
Sixth graders locate examples of persuasive writing. In this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
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Levittown, White Picket Paradise?
Pupils study the origins and happenings of Levittown, Pennsylvania. For this Pennsylvania history lesson plan, students use primary and secondary sources to research the beginnings of Levittown, PA. As a culminating activity, pupils...
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Boomtime
High schoolers view a short film about the rise of prosperity after World War II. They examine the role of status symbols and owning vehicles. They compare and contrast advertisements from the 1950's with those from the 1990's.
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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Newsletter Requirements Sheet
In this newsletter activity worksheet, students read a book and complete a newsletter activity as a novel analysis project. Students include a newsletter title, advertisements, news story, and obituary.
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Figurative Language 2
Students read nursery rhymes and advertisements to identify examples of figurative language. As a class, students discuss the use of figurative language and its effectiveness in advertising, children's books, rhymes, poetry, etc. ...
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Figurative Language
Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...
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MEDIA COLLAGE
Students use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.
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Classified Cues
Students analyze classified advertisements to make inferences about who wrote the ad and who may find the ad appealing. They write their own classified ads based on what they have learned.
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What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
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Obtaining The Job
Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.
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Lesson 11: Comprehending the Classified Ads
In this language arts worksheet, students receive direct instruction in how to read and comprehend newspaper classified advertisements. They reflect and review after reading the advertisements. They explore different sections of the...