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Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media instructional activity, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising...
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Nutrition (Weight Management)
Seventh graders explore nutrition and the effect it has by participating in class discussions. For this diet and exercise lesson, 7th graders analyze print advertisements and discuss how unrealistic their expectations are and how...
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Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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Persuasive Tactics in Media
Students present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of...
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Critical Consumerism
Students identify the role of advertisements in their environment. In this advertisement activity, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
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Facts vs. Opinions in Ads
Young scholars develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
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What Would it Cost You Today?
Learners explore inflation and the role played by advertising and marketing over the years. In this financial literacy lesson, students complete worksheets, do Internet research, and create an excel spreadsheet comparing prices from...
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Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques lesson plan, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a variety of...
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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WWI Propaganda
Young scholars research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
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Synonyms Match
In this synonyms worksheet, students read 12 words in a box and match the six synonym pairs. Students write the synonym pairs in a chart.
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The Breakfast Busters Persuade Others
Students write persuasive essays about their favorite breakfast cereal after seeing how advertisements are used to influence people.
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Propaganda Techniques
Sixth graders locate examples of persuasive writing. In this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
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Levittown, White Picket Paradise?
Middle schoolers study the origins and happenings of Levittown, Pennsylvania. In this Pennsylvania history lesson plan, students use primary and secondary sources to research the beginnings of Levittown, PA. As a culminating activity,...
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Boomtime
High schoolers view a short film about the rise of prosperity after World War II. They examine the role of status symbols and owning vehicles. They compare and contrast advertisements from the 1950's with those from the 1990's.
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Kids Are Consumers Too
Learners investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Newsletter Requirements Sheet
In this newsletter activity worksheet, students read a book and complete a newsletter activity as a novel analysis project. Students include a newsletter title, advertisements, news story, and obituary.
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement activity, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Figurative Language 2
Students read nursery rhymes and advertisements to identify examples of figurative language. As a class, students discuss the use of figurative language and its effectiveness in advertising, children's books, rhymes, poetry, etc. ...
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Figurative Language
Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...
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MEDIA COLLAGE
Learners use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.