Lesson Plan
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Critical Consumerism

For Teachers 7th - 9th
Students identify the role of advertisements in their environment. In this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
Lesson Plan
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Facts vs. Opinions in Ads

For Teachers 6th - 8th
Middle schoolers develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
Lesson Plan
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What Would it Cost You Today?

For Teachers 8th - 12th
Learners explore inflation and the role played by advertising and marketing over the years. In this financial literacy lesson, students complete worksheets, do Internet research, and create an excel spreadsheet comparing prices from...
Lesson Plan
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Railroad Advertising: Let's Go for a Ride!

For Teachers 6th - 8th
Young scholars examine advertising from early to mid twentieth century.  In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel.  Young scholars examine a...
Lesson Plan
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Hershey and Advertising

For Teachers 11th - 12th
Students examine Hershey advertising history. In this marketing activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
Lesson Plan
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Ad Awareness from Admongo.gov

For Teachers 4th - 7th
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Lesson Plan
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Print Advertising: Past and Present

For Teachers 12th
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Lesson Plan
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WWI Propaganda

For Teachers 5th - 8th
Learners research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
Worksheet
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Synonyms Match

For Students 3rd - 4th
In this synonyms worksheet, learners read 12 words in a box and match the six synonym pairs. Students write the synonym pairs in a chart.
Lesson Plan
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The Breakfast Busters Persuade Others

For Teachers 4th - 6th
Students write persuasive essays about their favorite breakfast cereal after seeing how advertisements are used to influence people.
Lesson Plan
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Propaganda Techniques

For Teachers 6th
Sixth graders locate examples of persuasive writing. For this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
Lesson Plan
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Levittown, White Picket Paradise?

For Teachers 6th - 8th
Learners study the origins and happenings of Levittown, Pennsylvania. In this Pennsylvania history lesson plan, students use primary and secondary sources to research the beginnings of Levittown, PA. As a culminating activity, learners...
Lesson Plan
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I'll Take One!

For Teachers 4th
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
Lesson Plan
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Boomtime

For Teachers 9th - 12th
Students view a short film about the rise of prosperity after World War II. They examine the role of status symbols and owning vehicles. They compare and contrast advertisements from the 1950's with those from the 1990's.
Lesson Plan
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Kids Are Consumers Too

For Teachers 4th - 8th
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Activity
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Newsletter Requirements Sheet

For Teachers 6th - 8th
In this newsletter activity worksheet, students read a book and complete a newsletter activity as a novel analysis project. Students include a newsletter title, advertisements, news story, and obituary.
Lesson Plan
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Ad Creation from Admongo.gov

For Teachers 5th - 6th
Young scholars explore consumerism by completing a worksheet. For this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Young...
Lesson Plan
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Figurative Language 2

For Teachers 7th - 10th
Learners read nursery rhymes and advertisements to identify examples of figurative language. As a class, students discuss the use of figurative language and its effectiveness in advertising, children's books, rhymes, poetry, etc. ...
Lesson Plan
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Figurative Language

For Teachers 12th
Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...
Lesson Plan
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MEDIA COLLAGE

For Teachers K - 12th
Students use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.
Lesson Plan
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Classified Cues

For Teachers 6th - 8th
Middle schoolers analyze classified advertisements to make inferences about who wrote the ad and who may find the ad appealing. They write their own classified ads based on what they have learned.
Lesson Plan
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What Do You Say... Psa Part One

For Teachers 6th - 12th
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
Lesson Plan
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Obtaining The Job

For Teachers 12th
Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.
Worksheet
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Lesson 11: Comprehending the Classified Ads

For Students 7th - 8th
In this language arts worksheet, students receive direct instruction in how to read and comprehend newspaper classified advertisements. They reflect and review after reading the advertisements. They explore different sections of the...