Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Learners analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...
Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Centers for Disease Control and Prevention
Equality in Smoking and Disease—Nobody Wins!
Fifty years ago, women were much less likely to die from smoking-related ailments than men. But thanks to targeted advertisements for and a wider availability of tobacco products, men and women are now equally susceptible to the health...
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Curated OER
Tobacco
Learners write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Centers for Disease Control and Prevention
Youths Are Exposed to E-Cigarette Advertisements from Multiple Sources
The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young...
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Curated OER
World No Tobacco Day
In this world no tobacco day instructional activity, students read or listen to a passage, then match phrases, fill in the blanks, choose the correct words, unscramble words and sentences, write discussion questions and conduct a survey...
Curated OER
How Does Advertising Affect You?
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Centers for Disease Control and Prevention
Current Cigarette Smoking Among Adults Infographic
Adult cigarette smoking has decreased in recent years, but it is still the number one cause of preventable disease and death in America. An infographic breaks cigarette smoking down by education level, geographical region, gender, race,...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
Teen Smoking: Designing a School Anti-Smoking Publicity Campaign
Learners review the human respiratory system and the effects on the human body. In this design lesson students brainstorm and create a prototype then present it to the class.
Curated OER
No Smoke Without Fire
In this no smoke without fire worksheet, learners, with a partner, read and discuss twelve questions regarding smoking as a health risk and answer three questions for homework.
Curated OER
Smoke and Mirrors
Students study the changing public perception of cigarettes over the century. They create a visual timeline for classroom display, and design a survey on people's views on cigarette smoking for homework. In addition, they design and...
Curated OER
Smoking Prevention Campaign
Students create a school-wide smoking prevention campaign. In this research lesson, students combine a study of facts with a survey to create a smoking prevention campaign.
Curated OER
English Vocabulary Skills 1
In this online interactive English vocabulary skills worksheet, students answer 10 matching questions which require them to fill in the blanks in 10 sentences. Students may submit their answers to be scored.
Curated OER
Don't Even Start!
Pupils research teen smoking and present a PowerPoint presentation, which be their personal anti-smoking campaign for their peers.